... Despite some attempts at integration (Jensen, 1987; Jensen and Rosengren, 1990) these categories still appear disconnected in the literature and need to be integrated in a comprehensive framework. The categories that have been considered include: the socio-demographic location of the audience and their communities of meaning as determinants of the process of reading (Morley, 1980; Katz and Liebes, 1986; 1989; Lewis, 1992; Radway, 1986), the codes used by the audience and the media makers (Condit, 1989; Hall, 1980; Lewis 1986;, the reading histories of audiences, their everyday routines and interpretative frameworks (Hermes, 1993; Rogge, 1989), the pleasures the audience extract from the act of reading as a factor of resistance (Condit, 1989; Fiske, 1987; Hobson, 1989) the audience's uses of the text (Jensen, 1990 ), the cognitive structures employed in the act of reading (Dahlgren, 1986; Hoijer, 1992), the mode of address of different genres (Fiske, 1987) the context of reception (Morley, 1986) the influence of the media environment in meaning making (Morley and Silverstone, 1990 ), and the meaning which people attribute to their engagement with the medium or a certain program (Ang, 1985; Morley, 1991). Recent critiques of audience studies (Jensen, 1990; Garnham, 1990; Seaman, 1992) have placed a political question on the agenda of audience studies regarding the relationship between the audience's production of meaning and their concrete social action. ...