Egon Brunswik’s scientific contributions

... While context naturally matters in that it can shape how and how much individuals, and these two binary genders, talk in different situations, our research, as a replication of study, focuses on perceived gender-related general talkativeness in relation to actual talking behavior across the natural range of daily contexts. Our approach addresses the stereotype at the general, context-encompassing level at which it socioculturally exists and follows Brunswik's (1956) representative design (i.e., the representative sampling of contexts from underlying ecologies, in this case a day in the life) to accomplish this. This way, the current project expands upon the existing literature by conducting a representative analysis of how many words humans in general, and men and women in particular, use in a day. ...

Reference:

Are Women Really (Not) More Talkative Than Men? A Registered Report of Binary Gender Similarities/Differences in Daily Word Use