September 1997
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51 Citations
Organizational Dynamics
Companies clinging to the traditionally organized large corporation seem to be losing market share. The reason for this is that, such an approach does not provide the performance advantages that are needed to win in an increasing number of today's markets. Two likely replacements for traditional organization designs are the large/small organization and the small/large organization. Of the two approaches, the large/small model appears to have the greater future applicability because it fits a wider number of business situations.