Eabh Papers’s scientific contributions

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Publications (1)

Figure 1: Concentration process of Spanish banks in the XX century 
Figure 2: Santander in Latin America. Chronological record. 
Figure 3: BBVA in Latin America. Chronological record. 
Table 3 . Presence of Banco de Santander in the Latin American banking market in 1999.
Conquering the market: The expansion strategies of Santander and BBVA in Latin America
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March 2018

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Eabh Papers

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Mercedes Bernabé

Three decades ago, and with very few precedents, Spain’s two principal banking corporations began an intense process of expansion throughout Latin America. Not only did they compete with one other in this new market, but they also faced competition from domestic Latin American banks and other foreign banks. This paper analyses the key elements that encouraged these two banks to enter the Latin American market. It assesses their success or failure in each country they entered, and in the subcontinent as a whole. Finally, it examines the different strategies they used to achieve their aims.

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