January 1995
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303 Reads
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3,702 Citations
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January 1995
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303 Reads
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3,702 Citations
... Information systems research has been conducted with many theories and models. Most frequently used models amongst them are the technology acceptance model (TAM) (Davis, 1986), theory of planned behavior (TPB) (Ajzen, 1991), unified theory of acceptance and use of technology (UTAUT) (Venkatesh, Morris, & Davis, 2003), diffusion of innovation (DOI) (Rogers, 1995), and Technology -Organization-Environment Model (T-O-E) (Tornatsky & Fleischer, 1990). An investigation has been carried out to understand the suitability for applying a proper model for understanding the phenomenon of big data adoption. ...
January 1995