E.M. Hyatt’s scientific contributions

What is this page?


This page lists works of an author who doesn't have a ResearchGate profile or hasn't added the works to their profile yet. It is automatically generated from public (personal) data to further our legitimate goal of comprehensive and accurate scientific recordkeeping. If you are this author and want this page removed, please let us know.

Publications (1)


Consumer stereotyping: the cognitive bases of the social symbolism of products
  • Article

January 1992

·

7 Reads

·

25 Citations

Advances in consumer research. Association for Consumer Research (U.S.)

E.M. Hyatt

Citations (1)


... Source: (Wunderman, 2019) Furthermore, individuals consume products and brands to take advantage of symbolic properties as well as functional benefits (Hyatt, 1992). The consumer chooses products and brands to cultivate and preserve their identity or related to their personality traits, and some goods are capable of serving the consumer in this sense, as they have a symbolic value. ...

Reference:

The Role of Influencers in Adolescents' Consumer Decision-Making Process: A Sustainability Approach
Consumer stereotyping: the cognitive bases of the social symbolism of products
  • Citing Article
  • January 1992

Advances in consumer research. Association for Consumer Research (U.S.)