E T Bradlow's scientific contributions

What is this page?
This page lists the scientific contributions of an author, who either does not have a ResearchGate profile, or has not yet added these contributions to their profile.

It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.

If you're a ResearchGate member, you can follow this page to keep up with this author's work.

If you are this author, and you don't want us to display this page anymore, please let us know.

Publication (1)

Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Article
  • Jan 2009
Abstract Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of “grabbing consumers” at the point of purchase, but does this make sense? To help answer this question, the authors examine the interplay between in- ...
Cite
Request full-text

Citations

... So können Produkte in der Zweitplatzierung den Eindruck eines Sonderangebots vermitteln, selbst wenn der Preis nicht gesenkt wurde. Auch die Anzahl der sichtbaren Verpackungen eines Produkts im Regal kann Einfluss auf dessen Bewertung nehmen, weil durch sie eine größere Aufmerksamkeit auf die Produkte gelenkt wird (Chandon et al., 2009). ...
Reference: Kleine "Stupser" am PoS: Können Nudges den Abverkauf von Restmengen fördern?
View