E. M. Rogers's research while affiliated with New York State and other places
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Publication (1)
Citations
... Media researchers have also proposed studies on media effects at different levels, such as at cognitive, affective, and behavioral levels (Mcleod and Reeves 1980). Communication Generally speaking, five levels -attention, agenda (issue importance), knowledge (information or cognition), attitude, and behavior -might be enough to summarize media effects documented in the literature of the three theories, agenda-setting, priming, and framing, and other attitude and behavior studies (such as Rogers 2003). The three theories mainly articulate the horizontal influences in the model, predicting that media contents at one level have a stronger influence on the audience at the same level than on other levels. ...
