January 1974
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7 Reads
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39 Citations
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January 1974
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7 Reads
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39 Citations
... Furthermore, one needs to add that "uses and gratifications" had been most successful in explaining media use in "extreme situations, like war, natural disasters or elections, when otherwise divers communities are united in their 'need' for specific information" (ibid.: 3). As example, they point to the findings by Peled and Katz (1974) who investigated the viewer expectations generated during the Yom Kippur war 1973 in Israel: "Television was seen as the primary medium for relief of tension. ...
January 1974