E. J. Boneu’s scientific contributions

... Hitler, por su parte, afirmó; "La propaganda nos permitió conservar el poder y nos dará la posibilidad de conquistar el mundo". (Domenach, 1968) Es cierto que los estudios de la propaganda se circunscriben principalmente a los regímenes totalitarios y sitúan su momento de esplendor en el siglo XX, con el bolchevismo, el fascismo o el nazismo. Sin embargo, no debe olvidarse que la propaganda ha existido siempre y sigue existiendo en la actualidad, a pesar de la implantación progresiva de los sistemas democráticos, pues, hoy día, podemos encontrar numerosas muestras de comunicación que presentan rasgos reconocibles e identificables con lo que en su día se denominó "propaganda". ...

Reference:

Propaganda y educación. Estudio de la propaganda en la historia educativa española (1900-1975)

... They may also participate in the alliance that holds sway (Grunig, 1990, p.120-121). Even in the outset of the public relations profession's formation, Bernays (1961), (Woodyard, 1991, p.36-37). Since a public relations manager's field education can be used to advise others in the workplace, Woodyard emphasizes the value of education for public relations professionals. ...

Reference:

A COMPREHENSIVE APPROACH TO THE THEORY OF PUBLIC RELATIONS EXCELLENCE, FROM A TO Z ONE

... Early behavioral focus in Z/As followed traditional psychological and learning theories suggesting that communication itself can change attitudes and ergo behaviors, most specifically when they are linked in the same chain of causality (e.g., Cohen, 1964;Hovland et al., 1953;Petty & Cacioppo, 1986). Various names are given to theories under this umbrella, but most broadly, this family of approaches is known as "communication/persuasion" models. ...

Reference:

Visitors and Conservation: Seeking Behavior