January 1993
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39 Reads
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403 Citations
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January 1993
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39 Reads
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403 Citations
... While prior research (Wilson and Bellezza 2022) has helped generate an appreciation and understanding of minimalistic consumption, along with defining minimalistic consumption, we contribute to the literature by building on this definition and developing a scale to measure the different types of minimalistic motives. Research argues that a minimalistic life involves renouncing materialism while focusing on an uncomplicated lifestyle (Elgin 1981) with an aspiration to maximize consumption utility (Pangarkar et al. 2021). In recent years, researchers have also studied how minimalism is characterized by the pursuit of interests and activities that provide satisfaction, happiness, and fulfillment (Malik and Ishaq 2023;Oliveira de Mendonça et al. 2021). ...
January 1993