Dr Neha Singh’s scientific contributions

All throughout the world, political campaigns have been changed by the rise of social media. the role that social media has had in political elections, specifically looking at how sites like YouTube, Facebook, and Twitter have changed the game in terms of voter participation, public opinion, and conventional campaign tactics. It explores how various political groups, candidates, and movements have used social media to reach out to voters directly, avoiding the middlemen that typically exist in traditional media. the benefits and drawbacks of this change, such as the increased accessibility of political speech, the proliferation of false information, and the development of echo chambers. Presenting a comparative analysis, it takes into account the ways in which industrialised, rising, and authoritarian nations have adjusted to and used social media for political gain. analysis of significant elections like the 2016 US presidential race, the Brexit vote, and the Arab Spring to demonstrate the multifaceted impact of social media on political results. The article highlights the increasing impact of social media on contemporary political campaigns and its ability to transform political systems worldwide by utilising quantitative and qualitative data.