Dr. Ho Thien Thong Minh’s scientific contributions

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Publications (1)


Branding building for Vietnam higher education industry reality and solutions
  • Article

July 2019

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12 Reads

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424 Citations

International Journal of Research in Marketing Management and Sales

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Dr. Ho Thien Thong Minh

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Dr. Phan Van Dan

Citations (1)


... Discussion about price is rare (Frølich and Stensaker, 2010;Anwar and Budiman, 2016;Shields and Peruta, 2018;Ariwibowo, 2019;Basha et al., 2019;Mourad et al., 2019;Girard and Pinar, 2020;Harahap et al., 2020;Hamed et al., 2022). (Ariwibowo, 2019;Bonilla et al., 2019;Dwiyama and Nurhasanah, 2020;Hanson et al., 2019;Kumar and Nanda, 2019;Murti, 2019;Sataøen, 2019;Tien et al., 2019), while place is found majorly during 2016-2018 and 2020-2021 (Foroudi et al., 2016;Hemsley-Brown et al., 2016;Herrero-Crespo et al., 2016;Pucciarelli and Kaplan, 2016;Rauschnabel, 2016;Anizir and Wahyuni, 2017;Dewi and Magdalena, 2017;Eldegwy et al., 2018;Matongolo et al., 2018;Pringle and Fritz, 2018;Shields and Peruta, 2018;Vrontis et al., 2018;Alwi et al., 2020;Amelia and Ayani, 2020;Kusumah and Yusuf, 2010;Pinar et al., 2020;Shehzadi et al., 2020;Handra, 2021;Kaushal et al., 2021;Schlesinger et al., 2021;Yasa et al., 2021). What's interesting is that the discussion about place is not found after 2021 or after the peak time of the COVID-19 pandemic. ...

Reference:

Marketing for Higher Education Institution: A Review and Theoretical Framework
Branding building for Vietnam higher education industry reality and solutions
  • Citing Article
  • July 2019

International Journal of Research in Marketing Management and Sales