Doug McKenzie-Mohr's research while affiliated with St. Thomas University and other places

Publications (11)

Article
Full-text available
Achieving a sustainable future will require that people do things differently. Community-based social marketing (CBSM) provides a framework for fostering sustainable behavior, and the approach is being increasingly utilized across a range of domains including energy conservation, recycling, reducing water consumption, promoting sustainable seafood...
Article
The goals of this issue on psychology and the promotion of a sustainable future are (1) to introduce the breadth of environmental problems that currently face humanity, (2) to explore alternative courses of action that might facilitate the attainment of a sustainable future, (3) to expose the reader to interdisciplinary perspectives regarding susta...
Article
Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Although psychology has much to contribute to the design of effective programs to foster sustainable behavior, little attention has been paid to ensuring that psychological knowledge is accessible to t...
Chapter
This chapter will place sustainability in a historical context, and indicate how human choices have impacted the environment and how the natural environment restricts human choices. In describing human impacts, particular emphasis will be placed on global and regional influences, such as climate change, acid rain, species extinction, and ozone depl...
Article
Psychology has a central role to play in speeding the transition to a sustainable future, because a central aspect of sustainability is widespread behavior change. To date, however, most programs promoting sustainable behavior have featured information-intensive campaigns that make little use of psychological knowledge. Community-based social marke...
Article
Most programs to foster sustainable behavior continue to be based upon models of behavior change that psychological research has found to be limited. Although psychology has much to contribute to the design of effective programs to foster sustainable behavior, little attention has been paid to ensuring that psychological knowledge is accessible to...
Article
Reviews the book, Ecological Psychology: Healing the Split Between Planet and Self by Deborah DuNann Winter (1995). This is a wonderful and important book. In a refreshingly personal style, the author demonstrates the relevance of psychology to the task of creating a sustainable future. The main thesis of this book is that many environmental proble...
Article
Attaining a sustainable future will involve dramatic changes to contemporary lifestyles. In order to promote these changes effectively it is essential to have a clear comprehension of the variables characteristic of individuals who engage in responsible environmental behavior. To this end, this paper presents three studies. The first study illustra...
Article
While the technologies presently exist to cut carbon emissions dramatically, all sectors of the economy have been slow to adopt them. This lack of success is due in part to the assumptions that change agents have made in designing social marketing campaigns to promote energy conservation. Social marketing campaigns have primarily utilized the ‘rati...
Article
The present study was designed to investigate what variables discriminate individuals who actively work to promote disarmament from individuals who share the same attitudes but remain inactive. It is argued that if a person appraises nuclear war as an unlikely event, then it is not necessary to contemplate what can be done to prevent it. In contras...
Article
Examined why people do not engage in behavior congruent with their attitudes toward the nuclear arms race while clearly demonstrating attitude-behavior congruence with regard to environmental problems. 140 adults responded to a survey on the nuclear arms race and 140 adults completed a survey on the environment. Ss' perceived threat, knowledge of t...

Citations

... The statistical analyses showed that 85% of the variance in general littering and 62% of the variance in cigarette butt littering resulted from individual differences. These include demographic, attitudinal, and motivational differences (among others), and they speak to the importance of understanding the individual-level motivations and barriers to littering (McKenzie-Mohr, 2002). ...
... In contrast, an approach known as social marketing centers a campaign around the perceived barriers, needs, wants, and other characteristics of a target audience (Lee and Kotler, 2011;McKenzie-Mohr, 2011). Social marketing is the application of commercial marketing tools to voluntarily change (i.e., "sell") public behaviors to benefit communities and the environment (Rogers, 2003;McKenzie-Mohr, 2011). ...
... Social marketing is the application of commercial marketing tools to voluntarily change (i.e., "sell") public behaviors to benefit communities and the environment (Rogers, 2003;McKenzie-Mohr, 2011). These types of strategies are effective because they are informed heavily by formative audience research which reveals the audience's perceived barriers and motivators to making a desired behavior change (Lee and Kotler, 2011;McKenzie-Mohr and Schultz, 2014). The research component of social marketing may entail a variety of methods including literature review to access previously identified barriers and benefits data, and qualitative (e.g., interviews and focus groups), and quantitative (e.g., surveys) techniques (Evans et al., 2014;McKenzie--Mohr and Schultz, 2014). ...
... The two theories have been applied in the environmental field to predict and understand behavior. The REB has been used in forest conservation (Hwang et al., 2000), household waste management (Barr, 2003), and recycling behaviors (Nemiroff & McKenzie-Mohr, 1992), among others. TRA has guided studies in the environmental conservation field, such as predicting attitudes towards controlled burning policy (Bright & Fishbein, 1993), antipollution (Hamid & Cheng, 1995), recycling behaviors, wildlife management -hunting (Campbell & Mackay, 2003;Whittaker et al., 2001), water conservation (Trumbo & O'Keefe, 2005), and ecological concern (Gill, Crosby, & Taylor, 1986). ...
... In line with evidence from cross-sectional studies (McKenzie-Mohr, McLoughlin, & Dyal, 1992), we assume that only for those youth who appraise the political problem at stake-the possibility of nuclear war-as severe and highly threatening will their decision to become active or remain inactive have repercussions for their mental health trajectories in later life. Becoming active in a situation perceived as highly threatening suggests that an adolescent has a tool at hand to cope with a problem that he or she appraises as highly threatening. ...
... America has become known for its consumerism and conspicuous consumption (Etzioni 1998). In fact, contemporary society is defined, at least in part, by its increasing and unsustainable levels of consumption (Fien et al. 2008), which in turn result in various negative environmental impacts, e.g., stresses and strains on natural sinks (Reisch 2001); pressure on forest, soil, and water resources (Simon-Brown 2004); and climatechange impacts (McKenzie-Mohr and Oskamp 1995). ...
... No common set of factors exist for predicting all pro-environmental behaviors (McKenzie-Mohr et al., 1995), but several aspects may affect educators' support for outreach programs. Ideally, educators should possess knowledge and experience, be trustworthy sources of information, and be enthusiastic (Rogers, 2003). ...
... In this study we explore a typical municipal system and the waste behaviors of a sample of households within it through a mixed-method approach that includes interviews, surveys, and household visits. To capture the critically important normative factors, the household surveys and interviews explored declarative, procedural, effectiveness, and social knowledge regarding waste generation and disposal (Kaiser and Fuhrer, 2003;McKenzie-Mohr, 2000). Diffusion of sustainable practices, even behaviors such as recycling and composting, are often more a product of social knowledge and influences, rather than discrete individual choices or declarative knowledge (Pei, 2019;Redman and Redman, 2014;Rogers, 2003). ...
... There is, therefore, room for social marketers to develop skills in promoting social marketing to decision makers (Sowers et al., 2007). An inadequate understanding of various aspects of the social problem Antonetti et al., 2015;Domegan et al., 2017 An overreliance on intuition/assumptions/ biases of the social marketer Dietrich et al., 2016;Wymer, 2011;eSilva & Silva, 2012;Hastings et al., 2004;Carvalho & Mazzon, 2013;Hoek & Jones, 2011;Lombardo & Léger, 2007;McKenzie-Mohr, 1994 Mismanagement of stakeholders. The mismanagement of stakeholders was mentioned most often in the context of top-down approaches that do not engage the priority group. ...
... When it comes to physical activity interventions, social marketing has been applied extensively in the general population (Goethals et al., 2020;Huhman et al., 2017;Kubacki et al., 2017), recognising the importance of supportive environments to enhance physical activity (Hennink-Kaminski et al., 2018;Luecking et al., 2017). Conceptually, increasing physical activity levels for PwID can conceivably be achieved through social marketing because of its potential to facilitate healthier lifestyles in various community settings (McKenzie-Mohr, 2000). However, its conceptual focus tends to foster downstream behaviour change (Lefebvre, 2011;Spotswood et al., 2017). ...