Donna J. Hess’s scientific contributions

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Publications (1)

Prime-Time Television and Gender-Role Behavior
  • Article

April 1983

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33 Reads

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13 Citations

Teaching Sociology

Donna J. Hess

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Geoffrey W. Grant

This article presents a strategy for examining the interaction of females and males on prime-time commercial network television. The strategy employs a simplified version of Bales' Interaction Process Analysis. The methodology has been taught to students who have used it to assess the extent of gender-role stereotyping on television. Use of this strategy and resulting data are discussed for a course on gender roles and an introductory sociology course.

Citations (1)

... It teaches us what is believed important" 24 along with how to "think, behave and act," 25 and it not only may "reflect contemporary standards in gender roles, but may also generate such standards." 26 Television's presence is ubiquitous, and its dominance is particularly relevant among Disney Channel's teen and preteen target audience. Media research reflects this; although television viewing increases in preteen years and declines after age twelve, adolescents aged nine to fourteen spend more than 20 percent of their waking hours watching television, approximating three hours and twenty minutes per day, or twenty hours per week. ...

Reference:

Pasztor-Theres an App for That-Disney Original TV Programming-Gender at Work-STEM 2016
Prime-Time Television and Gender-Role Behavior
  • Citing Article

  • April 1983

Teaching Sociology

Donna J. Hess

·

Geoffrey W. Grant