Donald L. Shaw’s research while affiliated with University of North Carolina at Chapel Hill and other places

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Publications (31)


The Agenda-Setting Function of Mass Media*
  • Chapter

April 2023

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12 Reads

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62 Citations

Maxwell E. McCombs

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Donald L. Shaw


An Embattled Terrain: Women, African-Americans, Native Americans, and Immigrants at the Margins in U.S. Newspaper Stories, 1820–1860

December 2020

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15 Reads

Journalism History

This article examines the presence of women, African Americans, immigrants, and Native Americans in a content analysis of newspapers for the 1820–1860 years from the Southern, Northern, Middle, and Western states, divided regionally and along the political and regional fault lines of the impending Civil War. There were 3,275 newspaper stories sampled and of those, 571 mentioned women, African Americans, Native Americans, or immigrants, accounting for 17% of all stories. This article concludes that far from being invisible or peripheral to events, ordinary Americans as newspaper readers were clearly aware of the activities and increasing importance of the groups studied.






Major mass media reports on candidates and issues, by candidates
Intercorrelations of major and minor issue emphasis by selected media with voter issue emphasis
Correlations of voter emphasis on issues with media coverage
Intercorrelation of mass media presidential news coverage for major and minor items
Proportion of media users by political interest and salience of affect
The Agenda-Setting function of mass media
  • Article
  • Full-text available

September 2017

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39,807 Reads

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2,494 Citations

The Agenda Setting Journal

In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues – that is, the media may set the "agenda" of the campaign.

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Citations (17)


... The theory thus challenges the ideal of the separation of fact and opinion. 4 The adaption of news selection to an issue position or a general political point of view is called synchronization. 5 That the theory identifies one influence on news selection does not imply that other factors 6 are denied. ...

Reference:

Do Journalists' Opinions Affect News Selection in a Low-Key Conflict? Newspaper Coverage of the Discussion of Smoking Bans in Switzerland
Separation of News and Comments
  • Citing Chapter
  • June 2008

... Οι μελέτες που εξετάζουν τον τρόπο με τον οποίο απεικονίζονται οι διάφορες συγκρούσεις στις ειδήσεις (Wolfsfeld et al., 2008) ή μετρούν το πόσο ορατές είναι (Zerback and Holzleitner, 2018) χρησιμοποιούν κυρίως ποσοτική ανάλυση περιεχομένου. Οι μελέτες που βασίζονται κατά κύριο λόγο στο παράδειγμα του καθορισμού της ημερήσιας διάταξης έχουν ασχοληθεί με το ζήτημα του ποιες συγκρούσεις καλύπτονται σε περίοπτη θέση, ποιες θίγονται μόνο εν συντομία και ποιες παραμελούνται εντελώς Παρότι η πλειονότητα των μελετών απλώς υπογραμμίζει τις διακυμάνσεις στην προβολή μιας σύγκρουσης, κάποιες άλλες αναζητούν παράγοντες που επηρεάζουν την προβολή μιας σύγκρουσης στα μέσα ενημέρωσης, όπως ο όγκος της ειδησεογραφικής κάλυψης που λαμβάνει μια συγκεκριμένη σύγκρουση (McCombs & Shaw, 1972). ...

The Agenda-Setting Function of Mass Media*
  • Citing Chapter
  • April 2023

... To this purpose, we define the task of fine-grained news classification as the identification of the salient elements in a news story -i.e., the relevant news topics. This definition has commonalities with the notion of agenda setting in the media literature [50], which is also concerned with the salience of issues in the media. However, agenda setting focuses primarily on the impact of the media agenda on the public and of course characterizations of this notion do not include the kind of epistemological analysis that is the focus of this paper. ...

New Directions in Agenda-Setting Theory and Research
  • Citing Chapter
  • February 2018

... Agenda-setting theory advanced for the first time the hypothesis that exposure was not enough; media content needed to be made significant (salient) to the user before being processed and accepted (McCombs & Valenzuela, 2021). Thus, agendasetting brought a change of perspective in communication studies, bringing about a paradigmatic shift from what effects media have to how these effects work at both a micro-and macro-social level (Shaw et al., 2019). ...

Agendamelding
  • Citing Book
  • July 2019

... The theoretical framework for this study draws upon agenda-setting theory, as proposed by McCombs and Shaw (1972). According to this theory, the media, including radio, play a crucial role in shaping public perception and prioritizing issues by determining which topics receive attention and coverage. ...

The Agenda-Setting function of mass media

The Agenda Setting Journal

... ndo il concetto di agenda-setting nell'ambito dei media digitali, ci si rende conto che l'attribuzione di significato passa da una dimensione verticale (che coinvolge istituzioni, media di massa e pubblico) a una orizzontale (i cui protagonisti sono le istituzioni e i pubblici attraverso i media digitali e sociali), così come messo in evidenzia da Shaw et. al. (2016). Secondo gli autori viviamo in un mondo fortemente mediato e, partendo dal presupposto che le persone condividono tutte un comune ordine del giorno, l'accesso a quest'ultimo dipende ancora molto dalle agende dei media che vengono selezionate dagli utenti per definire il proprio contesto personale e sociale, in termini di conoscenze e or ...

The Agenda Setting in the Digital Age* How We Use Media to Monitor Civic Life and Reframe Community
Donald L Shaw

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Issam S Mousa

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[...]

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Richard Cole

... (Cohen 1993, S. 13) Nowadays, researchers argue that in specific circumstances, media coverage is, after all, able to tell people what to think by providing the public with an agenda of attributes. The first level of agenda-setting theory considers the relationship between 'quantity' (salience) and what we think about (the relationship between media and audience agendas), while the second level considers the attributes of described objects that can influence how we think (Maurer 2010;Wanta, Golan, and Lee 2004;Weaver, McCombs, and Shaw 1998;Zhang and Meadows 2012). ...

International Trends in Agenda-Setting Research

... In the future, it is estimated that social media and online media will increase, leaving traditional media, such as newspapers and television. A new finding on the use of media is the use of new media, such as making policy (Vo et al., 2019) amendments (Finke, 2016), books (Fuhlhage et al., 2017), database content (Lee, 2015), stakeholder thinking (Vos, 2014), news videotapes (Melek, 2019). Although, the average new media is still relatively small at 1 (0.68%). ...

Blowing Embers: An Exploration of the Agenda-Setting Role of Books
  • Citing Article
  • February 2016

... La teoría de usos y gratificaciones pone el foco en los motivos de la ciudadanía para consumir determinados contenidos, en un proceso activo de selección de temas y medios, con el objetivo de satisfacer necesidades como el entretenimiento, las relaciones sociales, la identidad personal y la vigilancia del entorno (Strömbäck et al., 2020). Por su parte, la teoría de la agenda setting plantea que los medios consiguen transferir a la ciudadanía los temas que son importantes, mediante un proceso de selección y repetición de la información que aparece en la cobertura mediática (McCombs et al., 2014). Uno de los elementos que motiva el consumo de información es la necesidad de orientación de la audiencia, que se basa en la idea de que los individuos tienen una curiosidad innata por el mundo que los rodea (McCombs, 2005). ...

New Directions in Agenda-Setting Theory and Research

... y reiterativa a un público mayoritariamente pasivo y aislado. Pero, por otro lado también, al incentivar el CGU, esta tendencia podría estimular la agenda melding (Shaw et al., 1999), que explica la posibilidad de las comunidades de usuarios de participar colectiva y activamente en la construcción de la noticia (López-López et al., 2020) en torno a un verdadero periodismo social (Hendrickx, 2023). ...

Individuals, groups, and agenda melding: A theory of social dissonance
  • Citing Article
  • March 1999

International Journal of Public Opinion Research