Donald F. Kuratko’s research while affiliated with Indiana University and other places

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Publications (254)


Female Entrepreneurs’ Thirst for Knowledge and the Dark Side of Customer Learning Actions
  • Article

February 2025

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30 Reads

Entrepreneurship Theory and Practice

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This study investigates whether male and female entrepreneurs exhibit systematic differences in the customer learning actions they pursue, and how those actions convert to venture performance. Drawing from a dyadic sample of founders and startup advisors in the high-technology context, we explore the effects of two alternative customer learning actions—customer involvement as an information source (CIS) and customer involvement as co-developers (CIC). We find that, compared to male entrepreneurs, female entrepreneurs engage in higher levels of both types of customer learning actions (CIS and CIC). Contrary to research from the large established firm context, we find CIS and CIC have conflicting startup performance implications—CIS is beneficial, but CIC is detrimental.



Conceptual model. Note. Dashed arrows indicate mediation. H, hypothesis. H1 denotes a positive relationship between incongruence and customer involvement. H2 denotes customer involvement is greater when coach prior knowledge is less than entrepreneur prior knowledge
Incongruence effect of coach and entrepreneur prior knowledge on customer involvement. Note. Congruence line is a solid line where E = C (i.e., entrepreneur = coach), and the incongruence line is a dashed line where E = − C
Matching entrepreneurs with coaches to ignite entrepreneurial learning
  • Article
  • Publisher preview available

January 2025

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76 Reads

Small Business Economics

Plain English Summary A proper match between a coach and a startup founder may be crucial for the process of learning from customers in the early stages of venture development. Because coaching is widely recognized as valuable guidance for entrepreneurs in venture acceleration programs, we investigated the coach-entrepreneur match in the context of new ventures as related to customer learning. We tested hypotheses derived from our theoretical model that links knowledge-based situations to entrepreneur customer involvement, which is then linked to product innovativeness. Overall, we demonstrate support for our hypotheses that the coach-entrepreneur match is important to spur learning actions for customer involvement which then mediates the relationship between knowledge-based situations and product innovativeness. The coaching literature generally supports the similarity between the coach and the coachee for fostering positive outcomes and establishing rapport; however, our findings indicate that similar matches in the level of customer knowledge limit the potential for customer involvement, indicating that contrasting knowledge perspectives are preferable for learning actions and product innovativeness.

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Developing a research-based model program in entrepreneurship: a contrarian approach to traditional perspectives

December 2024

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20 Reads

The Journal of Technology Transfer

In developing the Entrepreneurship Program at Indiana University-Bloomington, I took a contrarian approach to what the traditional expectations were of an entrepreneurship center. The traditional approach would entail an entrepreneurship center focused on outreach to the community to develop assistance programs for aspiring entrepreneurs and thus providing experiences for students. Instead, my focus was on the academic side of entrepreneurship with our research faculty and their scholarly output as that was paramount to my vision of how the entrepreneurship center and in effect the entrepreneurship program would be successful. In this article, I discuss the evolution of entrepreneurship programs and centers, the importance of entrepreneurship research, and my contrarian approach to building the program including the journey from initiation, the research focus, the faculty recruitment, the department name change, and the specific curriculum that was developed.






Citations (48)


... Marketing, which can be thought of as an organizational capability, is organized quite differently across firms. To maximize strategic potential, organizational approaches based on the market environment must differ accordingly (Morris & Kuratko, 2025). There is no one best way to structure a firm, but the non-routine activities of marketing, strategic thinking, and leadership can be done in a way that benefits the firm (Tsai-Lin et al., 2025). ...

Reference:

Bringing Marketing Organizations into Line with Corporate Strategy Leadership
Dynamics of strategy implementation across different types of new ventures
  • Citing Article
  • February 2025

Organizational Dynamics

... Kewirausahaan tentu saja telah berkembang pesat saat ini dalam berbagai aspek kegiatan ilmiah, baik dalam hal penelitian maupun pendidikan. Alasan dibalik pertumbuhan ini adalah karena adanya keinginan untuk mandiri dan tidak bergantung pada orang lain dalam karier, sikap masyarakat yang semakin mendukung kewirausahaan, dan keyakinan luas bahwa kewirausahaan dapat menjadi mekanisme untuk menciptakan perubahan positif yang terjadi di dunia (Kuratko & Covin, 2025). Penting dalam pendidikan bagi peserta didik untuk memahami secara teoritis tentang pendidikan kewirausahaan serta secara praktek (Larsen et al., 2024). ...

Fifty years of entrepreneurship: Recalling the past, examining the present, & foreshadowing the future
  • Citing Article
  • January 2025

Journal of Business Research

... Whether EO also manifests as an individual-level construct distinct from other individual-level entrepreneurial constructs, such as entrepreneurial mindset (e. g., McGrath & MacMillan, 2000;Pidduck, Clark, & Lumpkin, 2023), entrepreneurial intention (e.g., Adam & Fayolle, 2016;Krueger et al., 2000), entrepreneurial hustle (e.g., Burnell et al., 2024), and entrepreneurial alertness (e.g., Busenitz, 1996;Valliere, 2013), has been an area of intense debate for 30 years, since Smart and Conant (1994). A lack of consensus-both around whether individual EO (hereafter Ind.EO) is appropriate and if so, what it is-has led to a preponderance of conflicting theorizations and operationalizations (e.g., Bolton & Lane 2012;Covin et al., 2020;Mueller & Thomas, 2001). ...

Entrepreneurial hustle: Scale development and validation
  • Citing Article
  • July 2024

Journal of Business Venturing

... Specific teaching contents of entrepreneurship education such as Lean Startup and Effectuation were developed, and the corresponding teaching contents have changed according to the periodicity and stage of business growth. Particularly important is presenting cases with diverse protagonists for students is important (Batchelder et al., 2024), to ensure students understand the processes, outcomes and risks associated with entrepreneurship. Echoing this sentiment, one respondent remarked: "The instructional content of entrepreneurship education typically includes cases of both entrepreneurial success and failure, creating a space for reflection and the development of entrepreneurial mindset. ...

The Challenge of Gender Diversity for Case-Based Instruction in Entrepreneurship Education
  • Citing Article
  • April 2024

Entrepreneurship Education and Pedagogy

... The idea of the entrepreneurial mindset, on the other hand, entrepreneurial education seems to be the most sought-after learning outcome in entrepreneurial education across business and non-business disciplines during this time. It appeals to both the venture creation approach driven by the USA and the enterprising approach driven by the UK/Europe (Kuratko and Morris, 2024). Furthermore, it is often known that not only are there different approaches to teaching entrepreneurship than others, but there is also no one optimal technique to teach or study it. ...

Cross campus entrepreneurship: transforming the modern university

The Journal of Technology Transfer

... drive efficiency, growth, and competitiveness [27]. Effectively, DT involves the integration of digital technologies into all areas of a business, in order to fundamentally change how the business operates and delivers value to customers [25,26,28]. Many advanced and emerging technologies can contribute to the process of DT within an organization, including AI, IoT (the Internet of Things), and machine learning [26,29,30], and the transition in regard to the use of these technologies has often proved itself to be beneficial [29,31,32]. ...

Developing an entrepreneurial mindset in supply chain managers: Exposing a powerful potential
  • Citing Article
  • February 2024

Journal of Business Logistics

... Esta frase alienta a tomar acción y perseguir los sueños emprendedores. Durán Aponte & Arias Gómez (2016), señalan que, una menor capacidad para superar eventos del pasado y un mayor miedo al fracaso se asocian con una menor disposición a emprender.SegúnMorris et al., (2024) el miedo al fracaso y al éxito como factores cruciales para los emprendedores en situación de pobreza. La Urban Poverty Business Initiative (UPBI) es un ejemplo de programa diseñado para mitigar estos temores. ...

Fear and the poverty entrepreneur: The paradox of failure and success
  • Citing Article
  • July 2023

Business Horizons

... This is possibly due to risk propensity featuring in most definitions of the characteristics of entrepreneurs, although it is still debated (Antonites and Wordsworth, 2009;Palich and Bagby, 1995). On the one hand, this risk-taking propensity is seen to be moderated and calculated as opposed to extreme and uncontrolled risk-taking (Morris et al., 2008). The "value of the risk-taking dimension is that it orients the firm towards the absorption of uncertainty as opposed to a paralyzing fear of it" (Kraus et al., 2012, p166). ...

Corporate entrepreneurship
  • Citing Chapter
  • January 2021

... In the aftermath of the Covid-19 pandemic, the world has changed dramatically, and entrepreneurship education needs a research focus to cope with a more viable program (Cochran & Kuratko, 2023). Especially with the rapid rise of artificial intelligence (Obschonka & Audretsch, 2020), as well as the state of democracy in so many countries (Farè et al., 2023). ...

Future Vision: Trends in US Entrepreneurship Education Beyond The COVID-19 Pandemic
  • Citing Chapter
  • April 2023

... Over the past two decades, a voluminous body of research has demonstrated that an entrepreneurial orientation (characterized by a willingness to innovate, take risks, and be proactive) is among the most important factors influencing an individual, team, venture (new or established), corporate unit, division, start-up firm, or third-sector organization's ability to identify and exploit novel opportunities [42]. Kuratko et al. [43] state that a strong EA is critical to becoming successful at innovation and ultimately succeeding in business. Studies have shown that entrepreneurs who possess or are in positive and future-oriented environments are more likely to engage in innovation practices, adapt synchronously to market changes, and meet challenges [94]. ...

Entrepreneurial mindset in corporate entrepreneurship: Forms, impediments, and actions for research
  • Citing Article
  • April 2021

Journal of Small Business Management