Dohee Kim’s research while affiliated with Hallym University and other places

This study examines the impact of leisure activities on leisure domain and life domain satisfactions and subjective well‐being (SWB) and explores the differences between genders in these associations, using data from 316 middle‐aged adults. The results suggest that sports and travel & outdoor activities have the greatest impact on physiological, psychological, and relaxing satisfactions. Social activities are key ingredients in social, psychological, and physiological satisfactions as seen by men, whereas cultural activities and hobbies are important in women's psychological satisfaction. While relaxing and social satisfactions are important in men's SWB, psychological satisfaction is the most important factor in women's SWB.

This study focuses on understanding the heterogeneous preferences for hotel choice attributes across different segments in leisure and business contexts. Data were collected using a choice-based conjoint (CBC) survey from a sample of 513 hotel customers. Using a latent class model (LCM), the results show that there are substantial heterogeneous preferences for hotel choice attributes across segments within the same context. Regarding the impact of price on hotel choice, this study reveals that while business travelers are generally price sensitive, leisure travelers differ within the three segments. Further, not only did leisure travelers in all segments greatly value the entertaining attribute, but so did Segment 5 business travelers in their 40s–60s with high incomes. This study suggests that hotel managers should understand the specific characteristics of customers by segment and the heterogeneous choice preferences by customer segment in order to develop effective marketing strategies.

This study investigates the dynamic evolution of coopetition between giant entrants from different industries and incumbent leaders, and the role of coopetition in industry leadership battles in a convergent segment. We analyse the case of coopetition between Apple and Samsung in the smartphone industry, taking both a broad perspective and a more focused approach. Our findings suggest that in convergent situations, innovative leaders from other industries are likely to enter newly convergent segments and coopetition between giant entrants and incumbents plays an important role in the industry leadership battles. Also, from the dynamic perspective, the cooperative relationships between giant entrants and incumbents can change to coopetition over time. Thus, the way to value creation will change across the stages of the coopetition and balance is critical for the continuation of a coopetitive relationship.

This study aims to: (a) identify the motivation to travel for medical reasons and the quality of the medical services received; and (b) examine the relationship between the quality of medical services and the attitudes held by tourists about these. It fills the gap in the literature by contributing to our knowledge of medical tourists' behavior. A total of 500 questionnaires were distributed at 25 hospitals and travel agencies within Korea. The results deliver insightful messages in the fields of travel behavior and motivation in the medical tourism industry, and for health marketers and planners of medical tourism services.

The purpose of this study was to develop scale dimensions for evaluating professional convention organizers (PCOs) from the perspective of conference hosts. Based on a literature review of B2B service quality and convention service quality, and in-depth interviews with host organizers in the Korean convention industry, five quality dimensions were identified: potential, process, personal, technical, and outcome qualities. The reliability and validity of the five dimensions were verified using empirical data. The results show that service quality between PCOs and hosts should be considered to be a holistic experience rather than a set of separate factors as discussed in previous studies. This paper also contributes by proposing that the five scales serve as a managerial tool for PCOs to evaluate their own performance and as criteria for hosts to develop effective business relationships with service providers.

This study used discrete choice modeling to identify the moderating role of context in the effects of cognitive, affective, and sensory attributes on hotel choice. To evaluate a hotel consumer's choice for attributes in a different choice context (leisure vs. business), a stated preference experiment based on D-optimal design was conducted using both a multinomial logit (MNL) model and a random parameter logit (RPL) model. The results show that while leisure travelers' choices for family vacation trips were more influenced by price and overall atmosphere than were business travelers', business travelers put an emphasis on room quality and comfort when on a business trip alone. The study demonstrates the trade-offs made by leisure and business travelers when choosing a hotel through discrete choice modeling. The findings provide hotel managers with important insights and implications in terms of target segmentation, product development, and marketing communication strategy.