Divayana Marpaung’s scientific contributions

This study aims to see how service quality and price influence customer satisfaction at CV Sepeda Motor Herman in Nagori silakkidir. The type of research used in writing this thesis is in this study the authors use quantitative data, because the data to be obtained is in the form of numbers. The location for the implementation of this research was in Nagori Silakkidir Village, Hutabayuraja District, Simalungun Regency on CV Sepeda Motor Herman. The population in this study were all customers who came to visit CV Herman Motorcycles in Nagori Silakkidir during the period January to March 2023 and the sample used in this study was 35 samples. The data collection techniques that can be used in this study are: interviews, observations, documentation, questionnaires. The data analysis technique used in this study was SPSS version 25. Based on the results of data analysis and hypothesis testing about "The Influence of Service Quality and Price on Consumer Satisfaction at CV Herman Motorbikes". So the following conclusions can be drawn: Service quality has a positive and significant influence on customer satisfaction at CV Herman Motorcycles with a count of 3,582 > 2,034 and a significant value of 0.001 <0.05. Price has a positive and significant influence on consumer satisfaction at CV Herman Motorcycles with a tcount of 6,983 > 2,034 and a significant value of 0,000 <0.05. Service quality and price have a positive and significant impact on customer satisfaction at CV Sepeda Motor Herman with an f value of 28.752 > 3.29 and a significance of less than 0.05. (0.000 < 0.05) .