March 2013
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This study examined the effects of portrayals of diversity and minorities in leadership positions in military news reporting on minorities’ attraction to the military as an organization. Subjects (N=86) participated in a dual online experiment and survey that exposed them to mock military news stories. Exposure to news stories with minority leaders was found to be related with greater levels of organizational attractiveness among minorities. The study also explored the role that family experience and family support have on organizational attractiveness to the military. Both family experience and family support were found to be positively related to organizational attractiveness.