January 2022
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47 Reads
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5 Citations
International Journal of Electronic Marketing and Retailing
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January 2022
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47 Reads
·
5 Citations
International Journal of Electronic Marketing and Retailing
January 2022
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38 Reads
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5 Citations
International Journal of Electronic Marketing and Retailing
September 2020
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924 Reads
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66 Citations
Education and Information Technologies
The purpose of this study is to identify the factors that can impact the adoption of mobile apps for teaching-learning process focusing on the girls’ school in rural India. The hypotheses were proposed and a conceptual model has been developed. There is a survey work conducted to collect the data from different respondents using a convenience sampling method. The model has been validated statistically through PLS-SEM analysis covering feedbacks of 271 effective respondents. The study highlights the impact of different antecedents of the behavioural intention of the students of using mobile applications for teaching-learning process. The results also show that among other issues, price value has insignificant influence on the intention of the girl students of the rural India. During survey feedbacks have been obtained from the 271 respondents, which is meagre compared to vastness of the population and school of rural India. Only few predictors have been considered leaving possibilities of inclusion of other boundary conditions to enhance the explanative power more than that has been achieved in the proposed model with the explanative power of 81%. The model has provided laudable inputs to the educational policy makers and technology enablers and administrators to understand the impact of the mobile applications on the rural girls’ school of India and facilitate the development of m-learning. Very few studies been conducted to explore the impact of mobile applications on the school education of rural India especially focusing on the girls’ schools.
... Virtual influencers can be used to create immersive experiences that allow consumers to interact with a brand in new and exciting ways [Watson, 2022, Adams et al., 2022. For example, a virtual influencer might take consumers on a virtual tour of a product or service, allowing them to experience it in a way that is not possible with traditional marketing techniques such as visiting remote locations for virtual tourism [Chatterjee et al., 2022]. ...
January 2022
International Journal of Electronic Marketing and Retailing
... These positive attitudes, in turn, influence users' intentions to engage with the platform further, whether it be making bookings, exploring additional services, or recommending the platform to others. Conversely, if users perceive an e-tourism platform as lacking in usefulness or failing to meet their needs effectively, it can result in negative attitudes (Chatterjee et al., 2022). This negative attitude may lead to intentions to discontinue using the platform or seek alternatives for their travel-related activities (Willaddara, 2023). ...
January 2022
International Journal of Electronic Marketing and Retailing
... Kadam et al. (2018) revealed that 26.0 per cent respondents utilized ICTs for playing web-based games watching films while 18.8 per cent for long-range interpersonal communication and 17.20 per cent for utilizing mail. Chatterjee et al. (2020) concluded that when girl students of school level in rural India would use mobile technology, it will also improve the standard of education in their house and would fetch appreciable development in the school education. The field of ICT also demands funds to be provided to met the increasing need of the students and young minds. ...
September 2020
Education and Information Technologies