Dik Warren Twedt’s research while affiliated with Amp Medical Inc and other places

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Publications (8)

Who Is the Ama?
  • Article

April 1956

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2 Reads

Journal of Marketing

Dik Warren Twedt

Citations (2)

... Allerdings unterliegt die menschliche Vorhersage durch Experten vielfältigen Verzerrungen [12]. Die Professionalisierung und insbesondere die Verbesserung von Vorhersagen gingen einher mit dem zunehmenden Einsatz wissenschaftlicher Methoden [13]. Beispielsweise erzielte die Medizin durch Experimente und Doppelblindstudien große Erfolge bei der Vorhersage der Wirksamkeit von Medikamenten. ...

Reference:

Die Informatik und die Krise
Clinical versus Statistical Prediction
  • Citing Article

  • January 1956

Journal of Marketing

Dik Warren Twedt

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Paul E. Meehl

... George Katona is believed to be the forerunner of behavioral economics and published Psychological Analysis of Economic Behavior in 1951. The Advertising Research Foundation's 1954 publication The Language of Dynamic Psychology introduced concepts such as motivation, frame of reference, and aided recall (Fullerton, 2011;Wulfeck & Bennett, 1954). Morgan (1958) introduced the concept of reference groups, whereas Pierre Martineau (1958) described the importance of lifestyle and self-concept to consumer motivation. ...

Reference:

Understanding the History of Marketing Education to Improve Classroom Instruction
The Language of Dynamic Psychology as Related to Motivation Research
  • Citing Article

  • October 1954

Journal of Marketing

Dik Warren Twedt

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Joseph W. Wulfeck

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Edward M. Bennett