David Rivaldy Hermanto's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
If you're a ResearchGate member, you can follow this page to keep up with this author's work.
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Publication (1)
Pada saat ini semakin marak perusahaan yang berlomba-lomba untuk melakukan inovasi produknya agar dapat tetap bertahan di pasar. Strategi yang dapat dilakukan perusahaan untuk tetap bertahan di pasar dan menarik minat pelanggan terhadap produknya perlu melakukan strategi promosi yaitu periklanan. Iklan dapat dilakukan melalui banyak media yaitu med...
Citations
... Sehingga perusahaan komersil yang menggunakan Televisi sebagai sarana produksi mengatur tiap scane dari iklan tersebut sedemikian rupa supaya mampu mengajak dan mempersuasi audience untuk membeli produk tersebut. (Jusuf & Hermanto, 2019) Terdapat pula beberapa penjelasan terkait media audio visual yang merupakan alat periklanan yang sangat intens merangsang imajinasi dan pemikiran penonton melalui gambar gambar yang ditayangkan, sehingga memiliki pengaruh yang cukup signifikan (M Irawan Saputra, Dewanto Putra Fajar, 2017). Hal ini dibuktikan oleh sebuah produk yang sudah lazim dimasyarakat khususnya di lingkungan sekitar kita yakni Pocari Sweat. ...
