David McArthur's scientific contributions

Publication (1)

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Consumer wine preferences are not well understood. Anecdotally it is believed that preferences evolve over time, from sweet whites to full-bodied reds, as consumers become more experienced and familiar with wine. However, little is known about the change in wine preference or confidence with education and training. This research explored changes in...


... In order to test the consumer preference and acceptability of the tested wines, a hedonic scaling method [22] was conducted with a panel of 20 persons (10 enologists and wine expert and 10 wine tasters). According to [23], a 5-point hedonic scale was used by giving a score to the studied wines as indicated in Table 2. Table 2. Five-point hedonic scores given for the studied wines. ...