David Kirby’s scientific contributions

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Publications (2)


The Long-lasting Effects of Newspaper Op-Eds on Public Opinion
  • Article

March 2018

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329 Reads

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99 Citations

Quarterly Journal of Political Science

Alexander Coppock

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David Kirby

Do newspaper opinion pieces change the minds of those who read them? We conduct two randomized panel survey experiments on elite and mass convenience samples to estimate the e ects of five op-eds on policy attitudes. We find very large average treatment e ects on target issues, equivalent to shifts of approximately 0.5 scale points on a 7-point scale, that persist for at least one month. We find very small and insignificant average treatment e ects on non-target issues, suggesting that our subjects read, understood, and were persuaded by the arguments presented in these op-eds. We find limited evidence of treatment e ect heterogeneity by party identification: Democrats, Republicans, and independents all appear to move in the predicted direction by similar magnitudes. We conduct this study on both a sample of Amazon Mechanical Turk workers and a sample of elites. Despite large di erences in demographics and initial political beliefs, we find that op-eds were persuasive to both the mass public and elites, but marginally more persuasive among the mass public. Our findings add to the growing body of evidence of the everyday nature of persuasion.


Figure 1 How concerned are you about each of the following?
Table 2 Comparison of Tea Party Political Profile
Table 3 Comparison of Tea Party Political Profile
Figure 4 Percentage Extremely/Very Angry with the Republican Party
Table 4 Tea Party Demographics CBS News/New York Times Tea Party Poll

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Libertarian Roots of the Tea Party
  • Article
  • Full-text available

369 Reads

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5 Citations

Many people on the left still dismiss the tea party as the same old religious right, but the evidence says they are wrong. The tea party has strong libertarian roots and is a functionally libertarian influence on the Republican Party. Compiling data from local and national polls, as well as dozens of original interviews with tea party members and leaders, we find that the tea party is united on economic issues, but split on the social issues it tends to avoid. Roughly half the tea party is socially conservative, half libertarian — or, fiscally conservative, but socially moderate to liberal. Understanding the tea party’s strong libertarian roots helps explain how the tea party movement has become a functionally libertarian influence on the Republican Party. Most tea partiers have focused on fiscal, not social, issues — cutting spending, ending bailouts, reducing debt, and reforming taxes and entitlements — rather than discussing abortion or gay marriage. Even social conservatives and evangelicals within the tea party act like libertarians. To the extent the Republican Party becomes functionally libertarian, focusing on fiscal over social issues, the tea party deserves much credit — credit that political strategists, scholars, and journalists have yet to fully give.

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Citations (2)


... changing their minds depending on the latest advertisement they saw' (2023,5). Like most other political communication experiments, we thus rely upon the logic that small effects observed in a survey experiment will accumulate over time (see Coppock et al. 2018 for a detailed discussion). ...

Reference:

Winning Votes and Changing Minds: Do Populist Arguments Affect Candidate Evaluations and Issue Preferences?
The Long-lasting Effects of Newspaper Op-Eds on Public Opinion
  • Citing Article
  • March 2018

Quarterly Journal of Political Science