David Hugo Obando Pacheco’s research while affiliated with Peruvian University of Applied Sciences and other places

En la actualidad, las compañías gestionan una enorme cantidad de información. y existen diversos administradores de bases de datos tanto relacionales como no relacionales, y debido a esto las empresas pueden elegir en donde administrar sus datos, en artículo se decidió analizar el rendimiento entre Oracle (SQL) y MongoDB (NoSQL), se basó en las operaciones de CRUD, con estos resultados del análisis se podrá brindar una visión más amplia a estas empresas y que puedan elegir SGBD de acuerdo con sus necesidades.

This article was developed through the implementation of augmented reality, to measure the before and after of relationship marketing, to compare and discuss the current results and future results offered by augmented reality, using established metrics during a specific period. Applied ICT is an innovative product that has been seen before in museums. This research work was formulated with the main objective of determining to what extent the use of mobile applications with augmented reality using the Mobile-D methodology would improve relationship marketing in the establishment in question, understood as a sample of visitors. In the establishment in question, it was understood as a sample of 30 visitors, which were useful for the respective tests in the Pre-Test and Post-Test stages.

Currently, companies have the obligation to acquire new technologies to automate their processes, activities and functions, so that they can guarantee an efficient service. In this article, we present a proposal to implement a web system to improve the digital marketing of the Budamaki Company, thus fulfilling one of its objectives such as developing high quality products and acceptance for its customers. So we opted for the development of a web page for greater interaction with your customers.KeywordsMarketingDigital marketingWeb application