David F. Larcker’s research while affiliated with Northwestern University and other places

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Publications (1)


Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
  • Article

February 1981

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1,898 Reads

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78,653 Citations

Journal of Marketing Research

Claes Fornell

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David F. Larcker

The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addition to the known problems related to sample size and power, is that it may indicate an increasing correspondence between the hypothesized model and the observed data as both the measurement properties and the relationship between constructs decline. Further, and contrary to common assertion, the risk of making a Type II error can be substantial even when the sample size is large. Moreover, the present testing methods are unable to assess a model's explanatory power. To overcome these problems, the authors develop and apply a testing system based on measures of shared variance within the structural model, measurement model, and overall model.

Citations (1)


... The fit indices of the measurement model were gauged through confirmatory factor analysis and the values were found to be within the generally acceptable limits making (χ 2 /df = 3.13, GFI = 0.904, AGFI = 0.892, NFI = 0.892, CFI = 0.951, RMSES = 0.050). The interitem consistency (Fornell & Larcker, 1981) was established when composite reliability and reliability coefficient values were found above the suggested values of 0.70. Further, as the item loadings of all the constructs were found above 0.7, hence, the construct validity (Fornell & Larcker, 1981) was established. ...

Reference:

How do green CSR initiatives influence green employee engagement among tourism and hospitality employees?
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
  • Citing Article
  • February 1981

Journal of Marketing Research