January 1961
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7 Reads
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1,661 Citations
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Citations (1)
... Two prominent theories in this domain are those proposed by Atkinson [12]. McClelland [17] theory suggests that motivation is fundamentally an emotional construct shaped by our expectations of outcomes based on previous experiences. When individuals anticipate positive results, they are likely to exhibit approach behaviours; however, if they foresee negative consequences, avoidance behaviours are more probable [13]. ...
- Citing Book
January 1961