Dave Chaffey’s scientific contributions

... Digital marketing is defined as: achieving marketing goals through the use of electronic communication technologies and the use of different types of electronic media to present products to products and organizations (Chaffey 2015). ...

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STRENGTH AND STIFFNESS OF REINFORCED L-SHAPED AND T-SHAPED MORTISE AND TENON JOINT

... Ini adalah peluang untuk melakukan kegiatan bisnis seperti menjual beragam produk kuliner daerah dengan membuka model bisnis perusahaan berbasis digital dengan memanfaatkan TI untuk mendukung proses pengenalan, promosi, dan pemasaran produk lokal (Matwick, 2018). (Chaffey, 2017). Sebelumnya, perusahaan harus memahami marketing mix sebagai salah satu elemen yang digunakan dalam menjalankan pasar global (Farndale, et al 2017). ...

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PEMASARAN KULINER INDONESIA BERBASIS DIGITAL MARKETING SEBAGAI SARANA GASTRO DIPLOMASI

... Autoria própria, baseado emEvans et al. (2010). ...

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Storytelling na jornada do viajante e no turismo rural: histórias que engajam, emocionam e encantam

... Marketers must recognize that perceived manipulation is a significant source of consumer distrust and ethical concerns (Sher, 2011). Thus, marketing management should promote digital literacy among young consumers to enhance their critical thinking about AI-driven marketing (Chaffey and Smith, 2022). Organizations need to clearly communicate how consumer data is used in AI marketing and encourage their marketing teams to adopt ethical practices and data privacy standards (Hermann, 2022). ...

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They misused me! Digital literacy’s dual role in AI marketing manipulation and unethical young consumer behavior