Darrel Muehling’s research while affiliated with Washington State University and other places

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Publications (1)


Figure A2. Stimuli used in Study 3.
Figure A1. Stimuli used in Studies 1 and 2.
Online Engagement with Memes and Comments about Climate Change
  • Article
  • Full-text available

July 2022

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119 Reads

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6 Citations

Sustainability

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Darrel Muehling

Social media posts, and memes in particular, offer important opportunities for social media users and organizations to disseminate information about climate change. However, as this topic remains controversial, memes often elicit comments that may oppose (rather than support) the existence of climate change. In three studies, we find that the position of the comments influences users’ engagement with the main post: when the user’s and the meme’s positions on climate change align, comments opposing the claim of the meme decrease users’ readiness to “like” the meme. We also examine social media users’ attitudes toward different comment moderating options, including disabling, deleting, hiding, or responding to comments.

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Citations (1)


... Finally, memes can serve as a tool for promoting environmental awareness and sustainability. Memes can be used to raise awareness about environmental issues and promote sustainable behaviours, such as recycling and reducing energy consumption (Kovacheva et al., 2022). By leveraging the power of humour and creativity, memes can help to engage students and inspire them to take action towards a more sustainable future. ...

Reference:

Pedagogical memes: a creative and effective tool for teaching STEM subjects
Online Engagement with Memes and Comments about Climate Change

Sustainability