April 2004
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24 Reads
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98 Citations
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April 2004
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24 Reads
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98 Citations
... According to Roberts-Holmes & Moss (2021), different educational discourses call for particular modes of subjectivity expressed in a set of images about how subjects should be under a certain ideology. These images are in fact social constructions that change with time and culture: modern period in the so-called West constructed images of the "innocent child" (Zelizer, 1994) and the "child consumer" (Zelizer, 1994(Zelizer, , 2002Cook, 2004), socialism and communism constructed the image of the "happy child" (Erdei, 2004), while neoliberal capitalism constructs images of the "competent child" (Brembeck, Johansson & Kampmann, 2004) and the "ecocertified child" (Ideland & Malberg, 2014). Furthermore, neoliberal educational discourse produces an imaginary that includes the image of the parent as a consumer who in the free market buys the best education for his child by practicing individual choice and economic calculation, the image of the child as homo economicus in the making, and the image of the educational institution as a business that competes in selling education as a commodity (Roberts-Holmes & Moss, 2021). ...
April 2004