Daniel Martínez Sahagún’s scientific contributions

This article describes the construction of a multidimensional model for the study of digital native media. The objective is to contribute to the generation of a replicable model. Four dimensions, six categories, and 51 variables derived from the concepts were integrated into the methodology: multimedia, interactivity, business model, and public opinion. It is concluded that a multidimensional model represents recognizing the relationship that digital native media have with technological, economic, social and cultural structures, which invites us to think that information institutions in the digital context require critical and broad approaches to understand their complexity.

Resumen Este artículo describe la construcción de un modelo multidimensional para el estudio de los medios na-tivos digitales. El objetivo es contribuir con la gene-ración de un modelo replicable. En la metodología se integraron cuatro dimensiones, seis categorías y 51 variables derivadas de los conceptos: multimedialidad, interactividad, modelo de negocios y opinión públi-ca. Se concluye que un modelo multidimensional re-presenta reconocer la relación que tienen los medios nativos digitales con las estructuras tecnológicas, eco-nómicas, sociales y culturales, lo cual invita a pensar que las instituciones informativas en el contexto de lo digital requieren abordajes críticos y amplios para comprender su complejidad. Abstract This article describes the construction of a multidi-mensional model for the study of digital native media. The objective is to contribute to the generation of a replicable model. Four dimensions, six categories, and 51 variables derived from the concepts were integrated into the methodology: multimedia, interactivity, business model, and public opinion. It is concluded that a multidimensional model represents recognizing the relationship that digital native media have with technological, economic, social and cultural structures , which invites us to think that information institutions in the digital context require critical and broad approaches to understand their complexity. Palabras clave: metodología, nativos digitales, periodismo.