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When men find their traditional role as the economic head of household threatened, they often turn to symbolic means of re-establishing their dominance. For instance, they may do less housework, or attend religious services more frequently. However, scholars in this field have largely ignored the political ways that men may choose to reinforce a threatened masculinity. In a series of nationwide, US-based survey experiments, we show that threatened masculinity leads men to hold very different political views than non-threatened men. These views include vote intentions, perceptions of female candidates, and the salience of gender-related issues like abortion, contraception and homosexual rights. As the recent recession has impacted men much more strongly than women, and has thus led to increased gender role threat among some men, these results are important for our understanding of current and emerging political views in the US and Europe.