Dandy Marcelino’s research while affiliated with Parahyangan Catholic University and other places

As a people's economic movement founded on the concept of kinship, a cooperative is a corporate company made up of individuals or cooperative legal entities that engage in cooperatively-based activities. In the city of Tasikmalaya alone there are 603 ooperatives with an active level of 44%. Mitra batik cooperative is one of the oldest consumer cooperatives in Tasikmalaya. In an effort to develop cooperatives, mitra batik cooperatives are faced with a situation where they still have various obstacles for their development, one of which is the low interest and awareness of the community members to participate in cooperatives. In an effort to increase the number of cooperative members, the authors intend to conduct research on the preferences of Tasikmalaya people, especially millennial generation to participate in maintaining the existence of mitra batik cooperatives. The method used is conjoint analysis. According to the research results, millennials consider technology the most significant aspect in preserving mitra batik cooperatives in Tasikmalaya. In the digital age, technology is a crucial element. Millennials like technology's ease. The millennial generation must develop technology to preserve mitra batik cooperatives in Tasikmalaya. Due to the fast expansion of banking, particularly in technology, cooperatives must keep up with technology.

Purpose The study aims to explore millennial tourist satisfaction in an Islamic tourism destination, which this research will clarify the relationship between Islamic attributes and destination image on visiting decisions and their influence on tourist satisfaction. Design/methodology/approach The quantitative research approach with exploratory by applying structural equation model techniques, which method of collection data by surveys. Purposive sampling was used to 400 Muslim millennials tourist who visit Islamic destination in Bandung, Indonesia. The questionnaire used in this study based on a review of previous studies. Findings The findings show that a destination’s Islamic attribute has substantial influence on destination image and millennials’ choice to visit the tourist site. Then Islamic attributes have positive influence on millennials’ willingness to visit Bandung as visitors. A strong identification with a location’s destination image has been demonstrated a positive impact on visiting destination. This research revealed that the visiting choice had a favorable and substantial influence on Islamic visitor satisfaction through visiting decision to Bandung. Research limitations/implications This research focuses on millennials tourist whoever visit Bandung tourist destination, the research findings may be limited in their generalizability. As a result, researchers are encouraged to explore the offered hypotheses further. Practical implications Islamic tourism business players who are targeting the millennial generation as their target market are urged to pay close attention the Islamic attributes and destination image, because according to the research results. These variables have an impact on visiting decisions and tourist satisfaction. Then the online travel agent should maintain the destination image by promoting the destination in offline and online media. Social implications The findings of this study are expected to enrich the literature on consumer behavior, especially in the tourism industry in the Tourism 4.0 era. Originality/value To the best authors’ knowledge, the research model is never been explore by other researchers in the field of Islamic tourism literatures. For further studies, the authors’ can modify this research by using different objects so that comparisons can be made and using other determinant factors that can affect the satisfaction of Muslim tourists.

Coworking Space Batununggal (CWS Batununggal) adalah pusat kolaborasi masyarakat yang bertujuan untuk meningkatkan kreativitas warga, menjadi sarana lokasi aktivitas para pelaku usaha pemula (start up) di lingkungan Kecamatan Batununggal. Berdasarkan hasil wawancara tim dengan Ketua CWS Batununggal dapat diketahui beberapa permasalahan yang dihadapi yaitu: (1) Kurangnya kemampuan pengelolaan operasional usaha yang terintegrasi (2) Belum adanya aplikasi pendukung operasional bisnis yang dapat mengefektifkan usaha; (3) Kurangnya pengetahuan dan keahlian pengurus dan anggota CWS Batununggal mengenai pemanfaatan social media marketing; (4) Kurang optimalnya pemanfaatan digital marketing dengan teknologi terbaru pada akun-akun yang dikelola CWS Batununggal Bandung. Mengacu pada situasi dan permasalahan-permasalahan yang dihadapi oleh mitra sasar, maka solusi yang kami laksanakan yaitu: (1) Memberikan workshop serta pendampingan terkait penggunaan sistem enterprise resource planning; (2) Mengimplementasikan sistem pengelolaan dan pengintegrasian keuangan dan operasional bisnis pada CWS Batununggal Bandung; (3) Memberikan pelatihan mengenai pemasaran sosial media dan social media analytics; (4) Memberikan workshop Augmented Reality Based Social Media Content. Pengabdian masyarakat kolaborasi eksternal ini mempunyai mitra sasar pelaku UMKM, anggota Coworking Space dan warga di Kecamatan Batununggal Bandung. Respon peserta sangat antusias dalam menerima materi dan melaksanakan praktik langsung menggunakan aplikasi. Hasil yang diperoleh dari rangkaian kegiatan pengabdian masyarakat ini adalah: (1) Bertambahnya wawasan secara teoritis dan praktis mengenai penggunaan sistem ERP dan pemanfaatannya di bisnis yang mereka miliki; (2) Meningkatkan wawasan mengenai social media marketing dan social media analytics sehingga admin sosial media bisnis yang mereka miliki menjadi lebih efektif dan efisien; (3) Hasil AR dari produk sebagai media promosi produk yang mereka tawarkan.

In this modern age, the quick internet network indirectly produces a new phenomenon and lifestyle for those who frequently use the internet network. In this new era, enterprises or businesses that use the internet network are the birth of e-commerce. One example of e-commerce is the establishment of a marketplace or online store that introduces a new phenomena or a new way of life to the general public, namely online shopping. One of the Indonesian people's characteristics is a lack of planning (impulse buying). Impulse purchasing is defined as a strong want to acquire something right away that is more emotional than rational. Hedonic shopping motivation and positive emotions are two factors that might drive customers to make spontaneous purchases (impulsive buying). The elements listed above are things that might cause customers to make spontaneous purchases, and this is a fantastic chance for businesses to encourage consumers to be interested in making spontaneous purchases in e-commerce. Explanatory statistics with the SEM (Structural Equation Modeling) analytic technique are employed in this study, and the data was processed using SMART PLS 3.2.9. The researcher employed accidental sampling as sample strategy approach, resulting in 400 responses. This study finds that there are a mediating effect of positive emotional fulfillment on the relationship between hedonic shopping motivation and impulse buying, so implies that hedonic shopping motivations have indirect effect on e-commerce impulse buying through positive emotion.

An important aspect in the development of the local economy is MSMEs' ability to support productive human resources, allowing people to live their lives as a means of earning a living. Entrepreneurship is characterized by the ability to transform current resources into goods and selling points via the use of ingenuity. The Covid-19 pandemic sparked the growth of micro, small, and medium-sized businesses (MSMEs). The pandemic of Covid-19 has slowed most economic sectors, particularly MSMEs. Many MSME performers are unable to grow and end up in bankruptcy because of the overabundance. This is the reason why small and medium-sized businesses (SMEs) are embracing digitization initiatives. Using a marketplace (intermediary) and social media as a marketing strategy is the method of digitalization. Digital MSME players must also be able to collaborate with netizens in promoting their goods and services, as outlined in this article. Because of this, the digital MSME development strategy is a viable option to safeguard small businesses from the Covid-19 pandemic. This article uses a process known as a literature review to examine numerous works on the growth of digital small and medium-sized enterprises (SMEs). According to this article, amid the Covid-19 pandemic in Indonesia, the growth of digital MSMEs has emerged as a viable option for saving and establishing a digital enterprise.

One of the integrated e-commerce models is online ticket selling. Many travel agents sell travel tickets for national or international destinations online through websites; one of them is Tiket.com, a popular travel agency in Indonesia. The intense competition in the internet-based service providing industry has, in fact, motivated this company to meet their customers’ needs and preferences with quality services; the goal is to increase the number of their service users. The purpose of this study is to identify aspects of user requirements by Tiket.com as an online travel agent service that need to be maintained and improved. This study combines two methods of measuring customer satisfaction, namely the Kano model and e-service quality. The identified customer needs, based on Voice of Customer, can be analyzed to increase satisfaction. The results of this study are grouped into the dimensions of e-service quality, i.e. reliability, responsiveness, fulfillment, ease of use, information, security, and efficiency. Using a combination of e-service quality and Kano Model, six attributes of True Customer Needs were acquired; five of them are recommended for improvement and one needs to be developed. Tiket.com are suggested to pay more attention to weak attributes that are included in the must be category because they are fundamental for the company's services. They are also advised to develop weak and strong attributes that are included in the attractive category because they can help the company increase their competitive advantage.

The tourism industry sector in West Java is the sector most affected since the COVID-19 pandemic. Local and foreign tourist visits to attractions in West Java Province fell by 80% due to this pandemic. The goal of this study is to determine the behavior of tourists in the future, such as the preferences of tourists to visit Bandung after the end of the pandemic. Knowing what tourist preferences are is hoped that tourism businesses will be able to develop appropriate strategies to serve tourists in the future to stimulate local economies and improve living conditions. With a sample size of 400, this study is quantitative and uses the conjoint analysis technique, the gold standard for gauging traveler preferences. The results of this study are that the next 6-12 months will be the right time to revive the image of tourism which has fallen considerably due to the pandemic situation since early 2020. As for the type of tourist tour that can be the primary choice in nature tourism, during a pandemic like now, outdoor activities are very much needed, one of which is to exercise and sunbathe. Travel time of 1-3 days is the preference of tourists who want to visit Bandung, so business people in the tourism sector should consider what types of short tours should be offered to these tourists. Meanwhile, the priority aspect of destinations that prioritize cleanliness are the primary choice for tourists to travel again after the pandemic. Concerning this priority aspect, the company can also promote cleanliness as its main priority.