Dan Li’s research while affiliated with Zhejiang University of Technology and other places

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Publications (5)


The research model.
Research procedures.
Statistical significance test results at research model.
Demographic profile of respondents (n = 387).
Descriptive statistics for the constructs.

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How to promote the healthy development of continuous participation in smart medical and elderly care systems: The dual perspective of perceived value and risk
  • Article
  • Full-text available

August 2023

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27 Reads

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6 Citations

Cong Cao

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Huangyi Dai

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Dan Li

Objective: In an environment with an ageing population, elderly care has become a focus of social attention. The combination of smart medical care with elderly care and how to encourage the elderly to participate in the systems and enjoy a higher quality of life have become social priorities. We aimed to analyse the perceived risk and value associations of self-health management-conscious older adults regarding smart medical and elderly care systems (SMECS) and to explore the mechanisms of SMECS affecting them. Methods: Using a Likert scale, we conducted a questionnaire-based survey and collected 387 valid responses. This was a cross-sectional study, and various key data were collected relating to the continued participation of older users in SMECS. Partial least squares structural equation modelling was used to explore the data. Results: According to the data analysis, price, operability and personalisation all have significant correlations with perceived value and perceived risk. Perceptions of value and risk influence the continuous participation of the elderly, and this has a potentially positive effect on their mental and physical health. Conclusions: Under the home-based care model, economic factors and technological accessibility were important factors affecting the elderly's continuous participation in SMECS. A personalised programme for the elderly warrants attention. In addition, the effect of perceived risk from the health-related systems was stronger than their perceived value. This research can help elderly users bridge the digital divide and enjoy smart health and medical care.

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Figure 3. PLS-SEM analysis results. (** p < 0.01, *** p < 0.001.) Figure 3. PLS-SEM analysis results. (** p < 0.01, *** p < 0.001.)
Demographic profile of respondents, N = 348.
Descriptive statistics for the constructs.
Path coefficient.
Motivational Influences Affecting Middle-Aged and Elderly Users’ Participation Intention in Health-Related Social Media

September 2022

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195 Reads

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14 Citations

Social media provide users with multi-directional dialogue for creating and sharing health information that can effectively promote the self-management of health. In regard to the ‘greying’ trend in social media, most researchers have studied the health-related social media (HRSM) acceptance status and use behavior of middle-aged and elderly people, and have explored the role of HRSM in this group. However, the continuous participation of users is the key to the successful operation of HRSM, and is an essential prerequisite for the subsequent HRSM behavior habits of middle-aged and elderly people. Therefore, we aimed to explore what motivations drive the first use of HRSM among middle-aged and older adults, and the impact of their perception of HRSM, after personal use, on their intention to use it continually. In the study, we used the partial least squares structural equation model (PLS-SEM) to analyze data collected from online questionnaires. The results showed that a self-protection motivation and a social motivation promoted the initial participation of middle-aged and elderly individuals. In addition, these people experienced deeper levels of perceived usefulness and perceived entertainment after their initial participation. The results also revealed that these two perceptions could positively influence middle-aged and elderly individuals’ intention to continue with their participation. Our findings should help service platforms to better understand the needs of middle-aged and elderly users. This would help researchers and practitioners to gain a more complete understanding of the motivation of middle-aged and elderly people for participating in HRSM, and the related impacts this may have.


Why the Elderly Indulges in Live Shopping: Optimization of Interaction Mechanism Under the Live E-commerce Scenario?

June 2022

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53 Reads

Lecture Notes in Computer Science

In recent years, the addition of the elderly to live e-commerce broadcasting has become a phenomenon. In order to clarify the formation of consumption intention of the elderly in live e-commerce, this paper proposes a model based on digital affordance theory. It uses partial least squares structural equation model (PLS-SEM) to analyze 198 questionnaire data to evaluate the model. The results show that the ease of interaction, the anchor’s charm, and the attraction of live content significantly impact the elderly’s consumption intention formation. This study fills the gap in the consumption intention of the elderly in live e-commerce. It provides a reference for living e-commerce enterprises to understand elderly consumers better.



FIGURE 2. PLS-SEM analysis results.
Exploring the Intention of Middle-Aged and Elderly Consumers to Participate in Inclusive Medical Insurance

January 2022

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91 Reads

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5 Citations

IEEE Access

Dan Li

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Jie Lv

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Liangchen Jing

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[...]

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Yangyan Shi

With the sudden and heavy consequences of diseases, medical insurance has become a vital part of the medical system. Inclusive medical insurance (IMI) aims to help people manage personal health risks from an economic perspective under the cooperation of government and private enterprises. With the worsening aging phenomenon in China, middle-aged and elderly consumers inevitably need to choose insurance services. However, the diversification of service forms and contents implies potential loopholes that may affect their intention to participate in insurance. In this study, we establish a trust mechanism model combining finance, technology, and institutions; collect and organize data using questionnaires; and explore the link between trust and intention to participate in IMI. Our results show that new service concepts under digital channels can increase financial trust, perceived ease of use affects technical trust, and reputation and security mechanisms positively affect institutional trust. Furthermore, trust transfer occurs among the three types of trust. At the same time, financial trust and institutional trust positively affect middle-aged and elderly consumers’ intention to participate in insurance. The findings of our study have theoretical value and practical implications for IMI research.

Citations (2)


... 7,8 The objective of these services is to provide detection, monitoring, socialization, and other functions through smart devices by accessing medical information and medical data. 9 For example, telemedicine, online health counseling, and smart living aids can improve the quality of life of older people and offer novel approaches to disease prevention, health management, and senior care services. 10,11 At the individual level, these models prioritize personalized senior care demands, thereby improving service quality and satisfaction. ...

Reference:

Demand, utilization, and supply of community smart senior care services for older people in China
How to promote the healthy development of continuous participation in smart medical and elderly care systems: The dual perspective of perceived value and risk

... Whether it is entertainment or information seeking, the world of social media has successfully attracted a wide range of users. According to Statista, the average time spent on social media in 2023 stands at 151 minutes each day [4]. The monthly active users for Facebook, the highest used social media platform in the world is around 3 billion in the same year. ...

Motivational Influences Affecting Middle-Aged and Elderly Users’ Participation Intention in Health-Related Social Media