D.F. Birks’s scientific contributions

... To address this void, we adopted a comparative scaling approach to assess what individuals see as the most central dimensions of social platforms. Comparative scaling techniques involve a direct comparison of two or more stimulus objects (Malhotra & Birks, 2007;Miethe, 1985), allowing the measured objects (in this case, social platforms) to be interpreted in relative terms. That is, such measures -which we adopt for both studies below -can test how one quality of a platform is perceived as contrasted with other key qualities (e.g., ranking item response options; Krosnick, 1999). ...

Reference:

Social by Definition: How Users Define Social Platforms and Why It Matters

... The men and women aged 18-60 years and above who are literate and can comprehend written and spoken languages were the representative categorization under this study. The unknown sampling frame of consumers who can read, write, and comprehend written on terrestrial ecosystem destruction in Ghana led to the adoption of a convenient sampling process (Malhotra et al., 2017;Skowronek and Duerr, 2009;Jager et al., 2017). In addition, the selection of characteristics depends on the objectives of the current study and contextual information. ...

Reference:

The three-century journey so far: internal attribution factors influencing consumer solid waste disposal in terrestrial ecosystem destruction