D Gergen’s scientific contributions

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Publications (1)


How presidents persuade
  • Article

January 2003

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22 Reads

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3 Citations

Harvard Business Review

D Gergen

David Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. in this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.