January 2012
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5,334 Reads
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4,775 Citations
Harvard Business Review
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... Represents the vast arrays of data that are analyzed to uncover insights, trends, and patterns critical for strategic decision-making and personalized customer experiences. The strategic use of Big Data allows retailers to make informed decisions based on consumer behavior and market trends, thus improving competitiveness and operational efficiency (Chen et al., 2012;McAfee et al., 2012). ...
- Citing Article
January 2012
Harvard Business Review