Cyril Uchenna’s research while affiliated with Multimedia University and other places

Mobile coupons present an exciting new opportunity to target consumers with highly customized offers. Research on the factors influencing attitude and behavioral intention of consumers using mobile coupons is scanty. This study uses the extended technology acceptance model (TAM) as the underpinning to analyze the attitude and behavioral intentions of consumers toward m-coupons. We tested this modified model using data collected from 781 respondents. The results suggest that our proposed model could explain about 66.5% of the variance in customers" intentions to use the mobile coupons. The results of these studies confirm that, in the mobile technology context, traditional adoption models such as TAM could be applied, but they need to be modified and extended in order to increase their robustness and relevance to the context. The results of the study show that perceived usefulness, perceived ease of use, perceived credibility, compatibility, and social factor influence the behavior and intention of consumers in using m-coupons.

Electronic commerce (e-commerce) emerges as a new form for products and/or services distribution channel. Although e-commerce is already a norm in the developed countries, it is not the case in developing countries. This study focuses on exploring the influence of consumers' demographics and country technology features on intention to use e-commerce. A research framework encompassing the two factors is presented. Respondents for this study are sourced from Malaysia, which is a rapid developing country. The study found that different education level, different occupation/specialization and convenience of Internet access influence consumers' intention to adopt e-commerce. Implications are provided for e-commerce business operators and government authorities to help them understand the best practice to increase consumers' e-commerce usage. Finally, future research opportunities are presented.