Colin Charles Mathews's research while affiliated with Institute For Creative Technologies and other places

Publication (1)

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In this paper, common methods for the marketing of ‘AAA’ and ‘indie’ games are analysed in order to determine the extent to which video gamers consider them to be effective and trustworthy. Data was gathered through (1) an online survey that was distributed amongst online gaming communities and completed by 167 respondents; and, (2) a questionnaire...


... Our research indicates that players engage in numerous alternative methods to choose games. It is understood that players find new games through recommendations from family and friends; YouTubers (or influencers); social media; gaming websites; gaming magazines; TV advertisements; game developer websites; and expos, all carrying varying levels of trust (as noted above in the case of journalism) [26]. Other approaches include recommendation and tagging systems (such as that used on Steam) [27], and browsing forums such as reddit. ...