Clifford Geertz's scientific contributions

Citations

... Under the etic approach, the researcher aims to "describe differences across cultures in terms of a general, external standard" (Morris et al., 1999, p. 781). In other words, the researcher presents the culture and cultural norms from their point of view, not the native's point of view (Agar, 1980;Geertz, 1973;Harris, 1979, Morse, 1994. Research using the etic approach typically involves generalizations and general theories about cultural phenomena. ...