October 1955
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14 Reads
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3 Citations
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Publications (2)
March 1955
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196 Reads
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238 Citations
Psychological Reports
The purpose is to provide a general outline of the concept of optimal stimulation and to show that it has some backing both from experiments and general observations, that it may bridge the gap between a modified reinforcement theory and classical conditioning, and that it is consequently worth serious consideration. The paper raises many problems such as that concerned with determination of what will be optimal stimulation in a given situation. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Citations (1)
... The process of stage and impression management has been considered important in social interactions. These people/service providers may choose different approaches to managing their impressions, such as concealment, hyperbole, mystification and understatement Hebb, 1955;Leuba, 1955 Individuals/consumers tend to maintain stimulation levels that are consistent with their expectations. Thus, when they perceive that the current stimulus is below their optimal level, they become bored and seek more stimulation to raise it to this level. ...
- Citing Article
March 1955
Psychological Reports