Chundru Ramya Madhuri’s scientific contributions

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Publications (5)


The profile characteristics of Paddy growers on Soil Health Card were analyzed using canonical correlation analysis
Standardizes canonical correlation, canonical loading, and canonical cross-loading of different independent variables of Paddy growers on Soil Health Card
Canonical Correlation Among Paddy Growers’ Soil Health Card Knowledge Perception and Adoption in Andhra Pradesh
  • Article
  • Full-text available

October 2024

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20 Reads

Indian Journal of Extension Education

Chundru Ramya Madhuri

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Ashok Kumar

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The research employs canonical correlation analysis to explore the interplay between Soil Health Card (SHC) knowledge, perception, and adoption among paddy growers in North Coastal Andhra Pradesh for the years 2023-2024. Effective paddy cultivation demands careful management throughout all stages—from transplanting to post-harvest—tailored to local conditions. In response to soil degradation and the need for improved agricultural productivity, the Gujarat administration launched the Soil Health Card initiative. This study aims to reveal the relationships and factors influencing SHC utilization in the region. By examining these variables, the research seeks to enhance agricultural practices and promote sustainable farming. The findings will provide valuable insights for authorities, rural extension centres, and other stakeholders involved in SHC programs. Understanding the factors that drive or hinder SHC adoption will help develop targeted strategies to increase awareness, shift perceptions, and encourage broader implementation among paddy growers. Ultimately, this research supports the goal of advancing soil health management practices and fostering agricultural sustainability in Andhra Pradesh.

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Overall distribution of respondents to level of perception about utility of Soil Health Card
Relationship between personal, socio-economic, communi- cational, and psychological factors with adoption & perception
Overall adoption of Soil Health Card recommendation
Perception and Adoption of Soil Health Card by Paddy Growers of North Coastal Andhra Pradesh

October 2024

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32 Reads

Indian Journal of Extension Education

The study examines the perception and adoption of Soil Health Card (SHC) practices among paddy growers in the North Coastal region of Andhra Pradesh for the years 2023- 2024. The Soil Health Card Scheme, launched by the Indian government to support sustainable agriculture, provides farmers with tailored recommendations for crop-specific fertilizers, and detailed insights into soil nutrition and improve crop productivity. Despite its potential advantages, the extent of SHC adoption and its impact on paddy cultivation in this region remain insufficiently explored. Using a mixed-methods approach, the study combines quantitative surveys and qualitative interviews with paddy farmers who had Soil Health Cards across the North Coastal regions like Srikakulam and Vizianagaram districts. It examines factors influencing SHC perception and adoption, including demographic characteristics, awareness levels, and service accessibility. The research also evaluates the scheme’s effects on crop productivity, economic returns, and soil fertility management. Findings reveal that while many paddy growers have Soil Health Cards and (40%) report a moderate perception of the scheme, the actual adoption rate is relatively low at (43.8%). Barriers such as delays in card issuance and soil sample processing contribute to farmers’ reluctance to fully implement the scheme, despite their awareness of its benefits.


Paddy Growers’ Knowledge of Soil Health Card in North Coastal Region of Andhra Pradesh

July 2024

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9 Reads

Indian Journal of Extension Education

Paddy cultivation demands site-specific care from transplanting to post-harvest. Soil health cards offer farmers insights for effective fertilizer use, tailored to their soil’s condition. The research was led in the years 2023-2024 to know knowledge of soil health card by paddy growers in the north coastal of Andhra Pradesh. Samples were collected from six mandals across Rajam, Therlam, Bobbili from Vizianagaram district, and Ponduru, Hiramandalam, and Ecterla from Srikakulam district, totalling 180 respondents from 12 villages. Some Paddy growers have a comprehensive knowledge of SHCs and their importance in enhancing soil health and crop productivity, while others have limited awareness or misunderstandings. The research highlights obstacles to the utilization of SHCs, such as insufficient means of communication, and doubts regarding the effectiveness of SHCs. Findings revealed that the majority of respondents displayed a medium level of knowledge that is (45.00%) followed by paddy growers with low levels (27.77%) and (27.33%) paddy growers had a high level of knowledge about soil health cards.


Major constraints faced by paddy growers in adoption of soil health card. n=180
International Journal of Agriculture Extension and Social Development Overcome the constraints faced by paddy growers in utilizing soil health card in north coastal regions of Andhra Pradesh

Soil test based nutrient management has become a major concern in attempts to boost agricultural production and productivity since soil analysis-based optimal fertiliser utilisation can boost crop productivity and reduce nutrient waste, reducing environmental impact and bias through optimal production. Governments use Soil Health Cards to help with these. The current study conducted in Srikakulam and Vizianagaram district of Andhra Pradesh during 2023-24. The main objective is overcome the problems by paddy growers in utilizing soil health card and to seek suggestions from them. The findings were indicated the primary challenges faced by paddy growers is the time gap between soil samples taken and issuing cards is too long received highest mean score of 2.65 and ranked first. Accordingly significant problems highlighted includes the Received soil health cards after crop harvest and Difficulty in calculating fertilizer dose on the basis of the nutrient status of soil both ranked second with same mean score of 2.61, Unavailability of laboratory ranked third, Unable to operate internet ranked fourth, Unavailability of proper internet ranked five. The suggestions are given by paddy growers were Crop wise recommended dose of fertilizer should be given ranked first, availability of micronutrient status should be displayed ranked second, SHC should be issued prior to crop season ranked third, Soil testing laboratory should be established at Mandal level with highly qualified supporting staff ranked four, the farmers should be trained to take soil sample of its own ranked five, Soil sampling procedure should be done in presence of farmer is ranked six.


21st Century Entrepreneurship Challenges and Opportunities

December 2023

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2,053 Reads

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6 Citations

Asian Journal of Agricultural Extension Economics & Sociology

Today, India has become the fastest-growing marketing platform in the business market. In the 21st century, entrepreneurship has also undergone a thoughtful transformation and is characterized by different innovations, global visions along with social and environmental responsibility. Different technologies like AI, blockchain, biotech, and renewable energy, which are the central part of this period's entrepreneurial victory, challenge predictable business models. Globalization facilitates with international access, diverse talent, and collaboration, which are significant result to an entrepreneur. 21st-century business people prioritize their societal and environmental impact. Agility and rapid adaptation are crucial to meet evolving market demands. Access to capital remains a challenge, but crowdfunding, angel investors, venture capital, and blockchain-based fundraising expand opportunities. Regulatory environments adapt to the disruptive potential of modern entrepreneurship. Beyond business, 21st-century entrepreneurs shape job markets, redefine work, and encourage adaptability and entrepreneurial thinking.

Citations (1)


... According to Gana (2001) entrepreneurship is the ability to seek investment opportunities and persisting to exploit that opportunity. Allawadi (2010) describes the carrying out of new combinations as "enterprise" and the individual whose function it is to carry them out as entrepreneur. He further tied entrepreneurship to the creation of five basics new combinations of introduction of a new product, a new method of production, opening a new market, conquest of new source of supply and creating a new organization. ...

Reference:

COVID-19 and the Global Economy: An Implication for Aggregate Macroeconomic Performance and Budget Deficit Financing in Nigeria
21st Century Entrepreneurship Challenges and Opportunities

Asian Journal of Agricultural Extension Economics & Sociology