January 2021
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16 Citations
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... Davis (1989) proposed that perceived ease of use is essential in technology adoption as it influences user acceptance and engagement with digital systems. Contemporary studies (Ghaleb et al., 2021;Haddad et al., 2019;Loh & Teoh, 2021;Thanabalan et al., 2024) have refined this concept, emphasizing minimal cognitive effort and efficient task execution as key determinants of user satisfaction. Ease of use directly enhances organizational effectiveness by simplifying adoption processes and reducing training costs (Mohamad et al., 2020). ...
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January 2021