Christina Annette Gravert’s research while affiliated with IT University of Copenhagen and other places

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Publications (15)


From Intent to Inertia: Experimental Evidence from the Retail Electricity Market
  • Article

January 2024

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3 Reads

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4 Citations

SSRN Electronic Journal

Christina Annette Gravert





When nudges aren’t enough: Norms, incentives and habit formation in public transport usage

October 2021

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139 Reads

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52 Citations

Journal of Economic Behavior & Organization

In a large-scale natural experiment with over 14,000 individuals, we investigate whether public transport usage can be influenced by social norms and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for descriptive social norms on ridership. Increasing the economic incentive, by doubling the trial period, significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation and highlights the heterogeneous effects of the policy. While there is scope for long-term behavior change, norm nudges might not be the most promising approach.


Figure 1: Sequence of experimental parts
Figure 3: Average stated beliefs by treatment
Figure 4: Propensity to Choose Ability-Contingent Incentives
Figure 5: Effort choices across rounds, by treatment
Treatment variation in ability task

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Confidence and Career Choices: An Experiment
  • Article
  • Full-text available

May 2021

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306 Reads

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11 Citations

Scandinavian Journal of Economics

Confidence is often seen as an important determinant of success. Empirical evidence regarding the causal effect of confidence on choices is, however, sparse. Using a stylized laboratory experiment, we examine the effect of an increase in confidence on two important labor market choices: (i) the amount of ability-contingent earnings risk to take on, and (ii) the subsequent effort choice. We find that increased confidence leads subjects to take on more ability-contingent earnings risk. However, effort levels are unaffected. Overall, the upward shift in confidence is detrimental for low-ability workers due to high baseline levels of confidence. This article is protected by copyright. All rights reserved.

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Because of you I did not give up – Peer effects in perseverance

December 2020

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47 Reads

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10 Citations

Journal of Economic Psychology

It has been shown that both perseverance as well as peer effects affect performance. In our experiment, we investigate the interplay between these two factors. Participants work on a wordplay task where we quantify perseverance as the decision to continue working hard in the face of challenges. We find that persevering on the task is significantly correlated with the psychological questionnaire measure of grit (Duckworth et al., 2007). In an additional treatment, we provide participants with information about a peer’s contemporaneous perseverance on the task. This significantly increases participants’ perseverance on the task independently of their perseverance as measured in the questionnaire, suggesting that it does not only depend on individuals’ inherent traits, but can also be increased by peers.



Citations (12)


... For example, a study covering 3% of the Danish working-age population finds a significant gap between individuals intending to switch electricity providers and those actually doing so. The observed intention-action gap can be explained by presentbiased individuals who procrastinate and quickly forget to switch (Gravert, 2024). In fact, there's plenty of evidence that seemingly minor details that increase the difficulty or effort required for a task (referred to as "friction costs" or "hassle factors") can determine whether someone completes the task or postpones it, potentially indefinitely (Behavioural Insights Team, 2014; p. 9). ...

Reference:

Green transition for vulnerable households? Insights from behavioral science on what works (and what doesn't)
From Intent to Inertia: Experimental Evidence from the Retail Electricity Market
  • Citing Article
  • January 2024

SSRN Electronic Journal

... • Reminders, including social norm information, may be particularly effective when the behaviour is to be carried out later or throughout the experience. These reminders can shift attention towards engagement and influence beliefs about the importance and social desirability of the behaviour (Gravert, 2021). This is relevant in open-access contexts, such as naturebased activities, where tourists engage in long, individual activities. ...

Reminders as a Tool for Behavior Change
  • Citing Article
  • January 2021

SSRN Electronic Journal

... We show that participants can recall mostly SMS content that they were already aware of and that called them to action. This is in line with other studies that showed SMS don't always increase knowledge but can still work as a reminder or nudge despite not clearly transmitting new information (e.g., Banerjee et al., 2020;Bettinger et al., 2021) and is supported by the existence of a strong demand for reminders in medical adherence due to memory costs (Barron et al., 2022). Moreover, our intervention allows us to gain insights into the facility choice that individuals make. ...

When Do Reminders Work? Memory Constraints and Medical Adherence
  • Citing Article
  • January 2022

SSRN Electronic Journal

... For reminders that focus on less frequent or even one-off events such as college enrollment or parking tickets, interindividual differences in the effectiveness of reminders have been found, with low-responders being more likely to come from disadvantaged groups 21,29 . In recent years, efforts have also focused on how the positive effects of reminders can be enhanced, through the timing and frequency with which they are sent 30 but also through the amount of information included 31 . ...

When Do Reminders Work? Memory Constraints and Medical Adherence
  • Citing Article
  • January 2022

SSRN Electronic Journal

... Only the free travel card was observed to have a significant effect. A similar outcome was recently achieved by Gravert and Collentine (2020). They conducted a large-scale field experiment with over 32,500 individuals, finding that only the provision of an economic incentive succeeded in increasing bus usage, while a soft measure in the form of a social norm message resulted ineffective. ...

When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage
  • Citing Article
  • January 2020

SSRN Electronic Journal

... With specialisation in identical nudges, e.g. high-priority task specialisation, individuals might learn that the stimulus is neither rewarding nor relevant (Toates, 1997;Sugden, 2009;Gravert and Olsson Collentine, 2021). ...

When nudges aren’t enough: Norms, incentives and habit formation in public transport usage
  • Citing Article
  • October 2021

Journal of Economic Behavior & Organization

... Employment confidence, a pivotal metric affecting career decisions and labor market entry, reflects individuals' self-assessment of employability skills, job market knowledge, and their ability to meet employer expectations (Barron & Gravert, 2022;Qenani et al., 2014). High employment confidence correlates with better job prospects and psychological well-being during career transitions, spurring proactive career preparation and readiness for job opportunities, which, in turn, enhances the likelihood of career success (Creed et al., 2003;R. ...

Confidence and Career Choices: An Experiment

Scandinavian Journal of Economics

... In the discussion above, we noted that many economic models incorporate the following In the context of studying the gender-wage gap, Niederle and Vesterlund (2007) argue that a taste for competition is an important motive, with the components of the standard model, namely beliefs, monetary rewards and risk preferences proving insufficient to explain behavior. In a similar tournament experiment, Alnamlah and Gravert (2020) show that when failure in the tournament is attributed to bad luck, it does not have significant effect on a woman's confidence (belief) while still generating a significant positive effect on their propensity to re-enter into competition (action). ...

She Could Not Agree More: The Role of Failure Attribution in Shaping the Gender Gap in Competition Persistence
  • Citing Article
  • January 2020

SSRN Electronic Journal

... More recent studies have shown that various approaches using nudge theory can be a practical pathway for achieving carbon neutrality goals in G20 countries, as Xu et al. [11] discovered. While green nudges can impact human behavior, their effects are contextdependent and should be considered as a simple tool amongst many in crafting environmental policies, as Carlsson et al. [12] explained in their research. A systematic review of choice architecture interventions revealed that most studies focus on exploring effectiveness in a specific context, with limited assessment of underlying processes, according to Szaszi et al. [13]. ...

Nudging as an Environmental Policy Instrument
  • Citing Article
  • January 2019

SSRN Electronic Journal

... For instance, Buechel et al. (2018) conducted an experiment revealing the positive impact of peers who discuss their successes with motivation on persistence. The work environment can have a similar effect, al-lowing employees to observe each other's work performance (Gerhards and Gravert, 2020). ...

Because of you I did not give up – Peer effects in perseverance
  • Citing Article
  • December 2020

Journal of Economic Psychology