Choo Seah Ling’s research while affiliated with University of Science Malaysia and other places

In recent years, social commerce which utilizes social and online media to aid E-commerce activities has gained major attention in E-business world. Social commerce is proven to affect the companies' business positively when integrated into existing E-business models. The rise of Web 2.0 technology and the boom of social networking sites also suggest the possibilities and potentials of adopting social commerce in E-business. This paper aims to explore the challenges associated with social commerce and strategies to have a successful adoption. Several related and well described frameworks, tips and guides have been studied to formulate a general guideline to increase the success rate of social commerce adoption in E-business. This paper serves as an overview to companies who are interested in adopting social commerce into their existing business.

This paper presents a study on the effectiveness of applying cognitive psychology in designing the graphical user interface (GUI). The study focuses on three main aspects of cognitive psychology which are the human memory limitation, perception, and attention. Based on these aspects, some related and well defined principles had been explored. Experiments had been carried out in order to find out whether the current GUI design follows those well defined principles in fulfilling the requirements of the aspects. Survey had also been conducted to find out the user preferences in GUI. Preliminary evaluation suggests that the cognitive psychology theories presented in this study were considers as an important aspect when designing an effective GUI.