Chensang Ye’s research while affiliated with Zhejiang University of Technology and other places

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Publications (3)


Figure 2. Research procedure.
Figure 3. The path coefficient of research model.
Demographic profile of respondents (N = 283).
Path Coefficients.
Explore How Online Healthcare Can Influence Willingness to Seek Offline Care
  • Article
  • Full-text available

June 2022

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128 Reads

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14 Citations

Chensang Ye

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Cong Cao

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Jinjing Yang

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Xiuyan Shao

With the recent development of internet healthcare, many hospitals have laid out their online platforms. However, there have been some poor service levels and low quality. The frequency of such problems has led to a decline in patient satisfaction. Therefore, it is vital to explore how hospitals can improve user satisfaction and willingness to visit them offline by setting up an online presence. Most studies conducted so far have remained limited to the single dimension of online or offline healthcare, with few studies exploring the relationship between them. While a few studies have explored the impact of online service quality on willingness to seek offline care, they also face the problem of a single perspective of analysis. Therefore, this study constructs a multidimensional model of the factors influencing online healthcare users’ willingness to seek offline care by integrating the value-based adoption model and the stimulus–organism–response model. Through a partial least squares-structural equation modelling analysis of 283 valid samples, this study found that online doctor–patient interactions and service quality positively impact user perception. This paper explores the development path of online healthcare from a new theoretical perspective. In addition, the findings provide new guidelines for hospitals to achieve economic and social benefits.

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Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction

June 2022

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205 Reads

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33 Citations

Sustainability

Since its introduction, live e-commerce has shown rapid growth, especially in regions such as China, where the total market size has exceeded trillions of RMB. However, e-commerce live streaming has also caused widespread consumer impulse-buying behaviour during the development process. Therefore, based on stimulus–organism–response theory, from the perspective of human–computer interaction, this paper develops an impulse-purchase model for live e-commerce consumers, uses partial least squares structural equation modelling to process and analyse 339 valid questionnaires and, finally, validates the proposed hypotheses. The findings show that consumers’ visual appeal, perceived arousal and engagement play a mediating role in the relations among interface design, live atmosphere and impulse purchase. To promote the sustainability of a live-streaming economy, live-streaming platforms need to design attractive live-streaming interfaces, build a pleasant live-streaming atmosphere and enhance consumers’ positive emotions, while preventing their irrational purchasing behaviour. An in-depth analysis of the formation mechanism of this behaviour can help in alleviating the limitations of the lack of rich research results and a single perspective in this field. In addition, it can help stakeholders promote the sustainability of e-commerce live streaming in practice.


Citations (2)


... For example, He (2023) examined users' trust as the independent variable impacting the intention to use mobile medical platforms, with personal innovation and concerns about technical risks serving as moderators in his research. Additionally, Ye et al. (2022) conducted a study about how online health care influences the willingness of offline health care. Besides, a study conducted by Kim (2022a, 2022b) investigated how variables such as user satisfaction, perceived benefits, system quality, service quality and information quality influence the continuous usage intention of O2O medical platforms. ...

Reference:

New experiences in the medical industry: online-to-offline (O2O) commerce usage intentions
Explore How Online Healthcare Can Influence Willingness to Seek Offline Care

... The extent and importance of impulsive buying is best illustrated by research on its prevalence. Research in North America shows that as many as 75% of purchases are made on impulse [24,25]. Prior studies indicate that impulsive buying correlates with increased maladaptive narcissism [26], higher materialism and individualism [27], and greater hedonism [28]. ...

Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction

Sustainability