Chengzhen Dai's research while affiliated with Massachusetts Institute of Technology and other places
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Publications (3)
The promotion of cycling is of great importance for fostering sustainable and healthy modes of transport in urban areas. For this reason, many cities around the world organize biking competitions in order to motivate citizens to commute by bike. The success of such campaigns appears to demonstrate the positive effects of using playful settings for...
This paper explores three persuasive strategies and their capacity to encourage biking as a low-energy mode of transportation. The strategies were designed based on: (I) triggering messages that harness social influence to facilitate more frequent biking, (II) a virtual bike tutorial to increase biker's self-efficacy for urban biking, and (III) an...
Citations
... For example, studies analyzed the effects of defaults to promote green online product purchases (Taube & Vetter, 2019) or energy savings (Loock et al., 2013). In the mobility context, defaults have been used to raise travelers' awareness of the environmental impact of their transportation choices (Froehlich et al., 2010;Sanguinetti et al., 2017), rethink their transportation habits (Anagnostopoulou et al., 2020), and reduce private car use (Lieberoth et al., 2018;Wunsch et al., 2015). Moreover, Székely et al. (2016) used default settings to encourage carbon offset payments for flight bookings successfully. ...
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... The authors state that these aspects hold a higher potential than rational factors like health or environment. In a field experiment similar to German CITY CYCLING campaign, the bike to work campaign led to an increase of cycling frequency of 15% of the participants [20]. Following the previous examples, we have to assume that cycling campaigns affect cycling behaviour at least in terms of cycling frequency. ...
... Wunsch and colleagues (2015) implemented persuasive strategies in order to encourage biking as low-energy mode of transportation by utilizing recognition (awards based on the number of bike rides), competition (email updates with a leaderboard), cooperation (collective goals), and social comparison (options to compare the number of bike rides with others). They observed an increase in bike sharing for participants receiving the intervention as compared to the control group (Wunsch et al., 2015). ...
