Chengzhen Dai's research while affiliated with Massachusetts Institute of Technology and other places
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Publications (3)
The promotion of cycling is of great importance for fostering sustainable and healthy modes of transport in urban areas. For this reason, many cities around the world organize biking competitions in order to motivate citizens to commute by bike. The success of such campaigns appears to demonstrate the positive effects of using playful settings for...
This paper explores three persuasive strategies and their capacity to encourage biking as a low-energy mode of transportation. The strategies were designed based on: (I) triggering messages that harness social influence to facilitate more frequent biking, (II) a virtual bike tutorial to increase biker's self-efficacy for urban biking, and (III) an...
Citations
... Past applications have shown that it is effective towards increasing the users' engagement with the system and improving their loyalty to it [46]. Introducing a gamified, competitive environment between users leading to social dynamics was found to promote the use of bike-sharing for specific trip purposes such as commuting [47]. ...
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... , frequency (average of daily frequency), overall slope, and period-separated slopes with daily frequency of EMA responses (the bar colored in black). For period-separated slopes, three periods are given: week #1-#6 (day 0-41), week #6-#8 (day [42][43][44][45][46][47][48][49][50][51][52][53][54][55], and week #8-#10 (day 56-67). Note that overall slope is introduced from daily frequency, and that period-separated slopes are calculated from daily frequency per week. ...
