January 2018
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439 Reads
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16 Citations
This paper examines recent experimental studies of early conceptual design identifying a broad diversity of research practices. A high variance is revealed across 75 recent studies from leading design journals on how the design briefs are presented to participants, participants' number and experience, and the time allocated for ideation. These divergent practices may impact the validity of experimental studies. Three indicators are proposed here to assist researchers to prepare design briefs: polysemy, innovation, and communication. An experimental design canvas is presented and illustrated to structure the design of experiments. The paper closes with recommendations to assist in the synthesis of design briefs.