Carla Regina Costa’s research while affiliated with Instituto Superior de Administração e Gestão and other places

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Publications (1)


Figure 1. Best Content platform.
Figure 2. "Contents" report for digital marketing.
Data Analysis in Content Marketing Strategies
  • Conference Paper
  • Full-text available

June 2021

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3,098 Reads

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13 Citations

Carla Regina Costa

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Andreia Teixeira
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Citations (1)


... The process entails collecting and organising data, developing a typology or coding scheme and systematically analysing the data to uncover recurring themes or patterns. Content analysis provides valuable insights into diverse phenomena; however, ensuring validity and reliability is crucial to ensure accurate and meaningful results (Tunison, 2023;Costa et al., 2021;Kleinheksel et al., 2020;Schweizer, 2019). ...

Reference:

Transaction Cost Economics Framework Development for Malaysian Housing Development
Data Analysis in Content Marketing Strategies